iWorld
Moj launches ‘Dosti Jahan, Moj Wahan ft. BFF Signs’ film
Mumbai: Moj, India’s leading short video app, has launched a heartwarming friendship day film titled “Dosti Jahan, Moj Wahan ft. BFF Signs.” The film beautifully captures the essence of unspoken connections shared among friends, whether at the office, college, or parties.
Friendships are often difficult to express in words, but they bring immense joy and warmth to our lives. The film portrays how in an office setup, colleagues who turned into friends communicate solely through gestures, understanding each other’s thoughts and feelings with just a look or their body language. Whether it’s going for a chai break, signaling when one’s crush is around, or supporting and gossiping about new office romances, these unspoken bonds make their camaraderie even stronger.
The film reflects that age and space don’t hinder the evolution of friendships. No matter how much time passes, true friends continue to add happiness to our lives and remain worth celebrating every day. They have an uncanny ability to read and understand the unsaid, making the connection even more special.
“Dosti Jahan, Moj Wahan” depicts real moments and the joy of friendship that are beyond words and expressions and provide meaning and fulfillment to our lives. The film’s message resonates with viewers, cherishing the unspoken yet profound bonds shared among friends in a way that only Moj can beautifully capture.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
