Ad Campaigns
Tecno launches #PehleWaliDiwali campaign
Mumbai: This Diwali, Tecno encourages everyone to reconnect with the joy of the festival through its campaign, “#PehleWaliDiwali,” which celebrates togetherness and joy. As the festive season approaches, people worldwide prepare for family gatherings and celebrations. In an era where technology often overshadows personal interactions, Tecno aims to revive the warmth and authenticity of traditional celebrations filled with love and connection.
The #PehleWaliDiwali campaign encourages consumers to engage with cultural practices that make this festival special. By supporting local retailers, Tecno not only honors heritage but also strengthens community bonds, ensuring the joy of Diwali is shared by all.
Tecno India CEO Abhijeet Talapatra shared, “This Diwali, we want to remind consumers that nothing compares to the joy of celebrating festivals with loved ones in person. Our commitment to empowering offline retail partners is at the heart of our campaign. By supporting local retailers, we’re not just boosting the economy; we’re also nurturing the very essence of togetherness that Diwali represents. Tecno’s #PehleWaliDiwali isn’t just about buying a product, it’s about creating cherished moments of joy through real-life connections.”
In an era of digital shopping, Tecno aims to reconnect consumers with the nostalgic experience of buying from local retail stores. Through its “#PehliWaliDiwali” initiative, the brand celebrates not just the joy of giving but also the warmth of shared moments and connections by supporting local partners.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
