iWorld
Amazon miniTV & Meta offer creators stage on Hip Hop India Talent
Mumbai: To celebrate India’s street dancing culture, Amazon miniTV recently launched India’s first-ever Hip Hop based dance reality show – Hip Hop India. The streaming service, in collaboration with Meta’s Born on Instagram program, has invited creators to compete as contenders in the show. The aim is to give creators another stage to showcase their talent and grow their following, and for the show to reach a wider audience.
Collaborating with eminent content creators like Funcho, Adil Khan and Cuty Beauty Khan, Hip Hop India judges Remo D’Souza and Nora Fatehi created significant buzz for the reality show, urging the talents to participate and showcase their groovy dance moves. As a part of this, the streaming service has set the stage for 6 creators from Meta’s ‘Born on Instagram’ program to extensively participate in the show, surpassing the basic auditions round. As part of this partnership, Amazon miniTV earlier had collaborated with the Norwegian dance group Quickstyle for its Suniel Shetty starrer action series Hunter – Tootega Nahi Todega and also for its much-adored series Gutar Gu.
Commenting on this creative endeavor, Amazon miniTV director & business head Aruna Daryanani said “Social media content creators have a unique way of connecting with their audience with relatable and innovative content. With our strong partnership with Meta, we have been able to get such talented creators to participate in India’s biggest Hip Hop dance reality show – Hip Hop India on Amazon miniTV. This partnership will hopefully also inspire more street dancers in India to come at the forefront to display their raw talent.”
“As part of our investment in the creator economy, we’re working with several partners to find opportunities for creators to grow and be discovered. The stage set by Amazon miniTV will help those creators who’re already showcasing their talent in hip-hop. Furthermore, this is a classic case of a partner finding more use cases for our suite of products & programs, and we’re glad for the partnership with Amazon for it.” said, Facebook India (Meta) director and head of content and community partnerships Paras Sharma.
Helmed by Amazon miniTV with the aim of promoting and preserving the urban street culture, Hip Hop India is streaming exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
