Ad Campaigns
President honours ‘Har Ghar Healthy’ world record campaign by Ministry & MY FM
Mumbai: MY FM, in collaboration with the Ministry of Culture, launched the “HAR GHAR HEALTHY” campaign to promote a healthy lifestyle across India. The campaign spread across 90 days, initiated during the Amrit Mahotsav of Independence, garnered immense support with over 1800 touchpoints covering 30 cities in seven states, engaging around 100 million people. Various activities were conducted to boost public participation, including collective oaths for health, mass yoga sessions on Yoga Day with 65,000 participants, and a blood donation camp on World Blood Donors Day with 5000 volunteers. The campaign united millions of Indians towards a common goal of a healthier nation.
An overwhelming response was received with thousands of letters from diverse age groups and backgrounds, creating a world record. These letters are listed in the Golden Book of Records, forming the ‘Longest display wall of health letters,’ announced by the president in Bhopal on 3 August at Bhopal.
Ministry of Culture joint secretary Uma Nanduri said, “ Celebrating 75 Years of India’s Independence through HAR GHAR HEALTHY has been an immensely gratifying experience. Witnessing the outpouring of support from citizens across the nation and witnessing the creation of the longest display wall of health letters has reinforced our belief in the power of unity and collective action.”
MY FM CEO Rahul Namjoshi said, “This is an extremely proud & happy moment for all of us at MY FM to receive this felicitation from the president of India. I’d also like to thank The Ministry of Culture for liking our concept & believing in us, look forward to collaborating with the govt. going forward on many such initiatives.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
