Media agencies
Banijay Asia & EndemolShine India rope in Branquila as their brand & marketing agency
Mumbai: Banijay Asia and EndemolShine India, two of India’s leading content powerhouses, have appointed Branquila Brand Ventures as their exclusive brand and marketing agency. Founded by Sandeep Dahiya last year, Branquila is an integrated brand marketing and management agency that provides end-to-end consulting services to brands and businesses. Effective immediately, Branquila will lead and manage Banijay Asia and EndemolShine India’s all brand and marketing mandates encompassing digital marketing, corporate communications, creative, trade marketing and consumer marketing. This comes shortly after Banijay Asia buying out EndemolShine India, and integrating both entities under the unified leadership of Deepak Dhar, as part of their growth blue-print for Asia.
Commenting on the appointment, Banijay Asia and EndemolShine India founder & group CEO Deepak Dhar stated, “We’re excited to have Branquila on board, as we now gear up for our next phase of growth collectively. Given Sandeep’s extensive experience in the media and entertainment industry, and his differentiated approach, we’re confident of breaking newer barriers in our brand presence and market influence, both in the industry as well as consumer space.”
Branquila Brand Ventures founder & CEO Sandeep Dahiya commented, “Both Banijay Asia and EndemolShine India are powerhouses in India’s entertainment industry, with some of India’s best and biggest shows in their portfolio. We look forward to working closely with both teams to carve out an effective and creative eco-system of integrated marketing initiatives, across platforms, to further enhance the reach and impact of their exceptional content offerings.”
Only recently, Indian actor and entrepreneur Suniel Shetty had also signed with Branquila Brand Ventures, to manage his brand and businesses across multiple avenues. This is the first time that Suniel Shetty has got an agency on-board, to not only strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
