iWorld
Dice Media kicks off ‘Arranged Patch Up’ season two
Mumbai — Dice Media announced the return of ‘Arranged Patch Up’ with season two, presented by Ikea India in association with Peter England. The web series, which explores the lives of modern Indian couples navigating the ups and downs of arranged relationships, released its first episode on 26 October 2024. Featuring Ankush Bahuguna, (India’s first male beauty creator to attend the Cannes Film Festival), and ‘Munjiya’ fame Bhagyashree Limaye in lead roles, this new season promises to captivate audiences with a delightful mix of humour, romance, and emotional depth.
Season two picks up with Aditya (Ankush Bahuguna) and Prajakta (Bhagyashree Limaye) freshly engaged and in the midst of planning their wedding. While Aditya envisions a grand celebration, Prajakta prefers an intimate gathering, setting the stage for contrasting perspectives.
With Ikea India as the presenting sponsor and Peter England as an associate sponsor, the show beautifully blends modern-day relationship struggles with the charm of everyday life. Its engaging characters and compelling plot offer a fresh, relatable take on contemporary romance that will resonate with viewers.
Pocket Aces D2C business head, Viswhanath Shetty commented on working on Arranged Patch Up, “Season 2 of Arranged Patch Up is a perfect example of our Flywheel strategy in action. We started by testing the concept in short-form content, followed by a mini-series on FilterCopy, and now we’re bringing the full series to life on Dice Media. This evolution highlights our ability to take relatable, audience-driven ideas and scale them into comprehensive narratives that resonate across platforms. We’re thrilled to kick off our partnership with the iconic global brand IKEA India, which aligns beautifully with the show’s themes of modern relationships and everyday living. We’re also excited to deepen our long-standing relationship with Peter England, with whom we’ve previously collaborated on engaging formats, including music videos and sketches on FilterCopy. Together, these partnerships enable us to create authentic, impactful stories that both entertain and resonate with viewers.”
Ikea India country integrated manager Jayendra Gupta commented on working with Pocket Aces, “We are thrilled to be part of this series that resonates with modern couples and their journey toward creating a home and life together. At IKEA, we are passionate about life at home, with a vision to enhance everyday life for many people. This collaboration beautifully embodies our dedication to supporting those meaningful, everyday moments—bringing warmth, togetherness, and joyful memories into the heart of the home. We hope to inspire young couples to design spaces that celebrate their unique journeys, making their homes a true reflection of who they are.”
Peter England brand COO Anil S Kumar said, “We are excited to be part of Arranged Patch Up Season 2, a series that beautifully captures the essence of modern relationships. At Peter England, we celebrate individuality and the personal journeys of our customers, and this collaboration allows us to align with a story that mirrors those values.”
The first episode of season two premiered on 26 October across Dice Media’s YouTube channel and social media platforms, ensuring that audiences can dive into the latest chapter of this delightful series.
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iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
