MAM
Kajaria takes a huge leap with Akshay Kumar and Ranveer Singh with its ‘Desh Ki Mitti Campaign’
Mumbai: India’s number one tile company Kajaria has launched its latest “Desh Ki Mitti Campaign”, celebrating 35 years of excellence, featuring Bollywood actors Akshay Kumar and Ranveer Singh as brand ambassadors.
The 360-degree pan-India campaign’s core message, “Hum Alag Hain, Par Ek Hi Mitti Ke Hai,” beautifully portrays the unity that binds us as a nation, transcending our diverse backgrounds. Kajaria aims to highlight this unifying spirit while emphasizing its commitment to providing top-tier quality products that stand the test of time.
Conceptualized by 82.5 Communications, the campaign’s ad film with Kumar and Singh perfectly captures the essence of Kajaria’s numero uno stature in the industry. Its strategic objective is to reach deeper into Tier 2 and 3 cities, and to cater to the southern markets. The TVC will be released in regional languages like Tamil, Telugu, Kannada, and Malayalam.
Shot over a span of 5 days in Mumbai and Jaisalmer, the heart of the campaign unfolds through the tale of two Special Forces officers, played by Kumar and Singh. Despite their contrasting personalities, they are bound by their love for “Desh Ki Mitti.” The film showcases their competitive sides during workout at a gym, engage in dance-offs, or a game of tug of war. However when faced with a Rescue Mission, they unite, leaving everything else behind.
Speaking on the campaign launch, Kajaria Ceramics joint managing director Rishi Kajaria, commented, “We are delighted to have two of the biggest names in Bollywood, Akshay and Ranveer, for our new campaign. At Kajaria, our journey has been guided by a deep-rooted commitment to unity and pride for our nation. Both personify the values we stand for – excellence, integrity, and a deep love for the nation. With this campaign, we aim to inspire a sense of pride and togetherness in our customers, reaching every nook and corner of the country.”
Kajaria Ceramics joint managing director Chetan Kajaria further added, “As Kajaria enters its 35th year, this collaboration marks a new chapter for the company, and we look forward to continuing our commitment to providing top-quality products with latest trends and technology with a diverse portfolio. We are proud Indians, and even more proud of being an Indian company. The Desh Ki Mitti campaign fits beautifully with our ideology and commitment of creating the best for our nation.”
Speaking on this campaign, Kumar said, “I have been associated with Kajaria tiles for more than 6 years. Working in the ad for Kajaria Tiles has been an incredible experience. The film’s message of unity and pride resonated deeply with me, and it was an honour to be a part of this inspiring project”.
Speaking about the association, Singh said “The story beautifully portrays the strength of being united for the country. It personifies deep love for nation and that is something my heart is encompassed with. Also the integrity that the brand stands for establishes a strong connect with my persona. I am thrilled to join hands with a brand that embodies excellence and innovation.”
The Desh Ki Mitti theme, launched six years ago, has made Kajaria stand out in the cluttered advertising space, becoming a benchmark for tile advertising.
To ensure maximum visibility and engagement, the TVC campaign will be extended across various platforms, enabling wider reach to audiences nationwide.
If we think about how many times you visited a paediatrician during the year for your child’s fever, or went to the pharmacy for cough syrup, antacids, or prescription cream; how many physiotherapy appointments your spouse had throughout the year, or how many routine diabetes check-up appointments you had; most families would say that the ongoing healthcare cost to their family isn’t necessarily the sudden expense of a grown adult being admitted to the hospital, but rather the ongoing and regular expenses of running the household. Because of this, the search for the best family health insurance plans in India have evolved to include OPD covering as a significant factor in their decision making process.
As someone who has reviewed countless policies for families, I’ve seen a clear shift. Families are no longer satisfied with a plan that only activates during a hospital crisis. They want a partner for everyday wellness, and that’s what modern, comprehensive Health Plans for Family aim to be.
OPD Cover: The Game-Changer in Family Health Insurance
OPD, or Outpatient Department, cover handles expenses incurred outside of a hospital admission. This includes:
- Doctor consultation fees (General Physicians and Specialists)
- Diagnostic tests (blood work, X-rays, MRIs)
- Pharmacy bills (medicines prescribed)
- Minor procedures (dressing, injections)
Without OPD coverage, all these costs come directly from your monthly budget. A comprehensive Health Insurance with OPD Cover absorbs these shocks, transforming your policy from a seldom-used safety net into an active, year-round health management tool. For a family with children or aging parents, this isn’t a luxury; it’s a practical necessity.
Identifying the Best Family Health Insurance Plans In India with OPD
Not all OPD covers are created equal. When comparing Health Plans for Family, you must dig into the specifics. Here’s what separates the good from the truly valuable:
Integrated vs. Add-on Cover: Some of the Best Family Health Insurance Plans In India bundle OPD within the base plan (e.g., HDFC Ergo’s Optima Restore). Others offer it as a paid add-on rider. Integrated covers are often more seamless, but add-ons allow you to customize. Compare the sub-limits and overall value.
Realistic Sub-Limits: OPD coverage always has limits. Look for plans that offer a dedicated annual OPD sum insured (e.g., ₹10,000-₹25,000 per family) rather than a tiny per-consultation limit. This gives you flexibility, you can use it for a few major diagnostics instead of just small consultations.
Cashless OPD Network: The true convenience of health insurance with OPD cover is cashless access. Leading insurers have tied up with pharmacy chains, diagnostic centers, and clinic networks. You can walk in, show your card, and walk out without paying upfront. Check the insurer’s network partners in your locality.
Simplified Claims Process: For reimbursements outside the cashless network, the process should be digital and straightforward—via an app with document upload. Cumbersome OPD claim processes defeat the very purpose.
Key Players and What to Look For
Several insurers have pioneered strong family floater plans with OPD benefits. While new products emerge, plans like HDFC Ergo’s Optima Restore, ICICI Lombard’s Health Advantage Plus, and Niva Bupa’s ReAssure 2.0 have been notable for their structured OPD components. Star Health’s Family Health Optima also offers a comprehensive package.
However, the plan name is less important than its architecture. Your checklist for the Best Family Health Insurance Plans In India with OPD should verify:
Adequate In-patient Sum Insured: This is your core cover. Don’t compromise this for OPD. Start with at least ₹15-20 Lakh for a family of four.
Restoration Benefit: Crucial for families. It restores your main sum insured if exhausted, often including the OPD cover.
No Claim Bonus (NCB): Your reward for a healthy year should protect your OPD benefit too, often by increasing your overall sum insured.
Preventive Health Check-ups: A sign of a wellness-oriented insurer. Many top Health Plans for Family include free annual check-ups, complementing the OPD benefit.
Making the Smart Choice for Your Family
Choosing the right plan requires a simple audit. Tally your family’s average annual spend on doctor visits, tests, and medicines. You’ll likely find it’s a significant amount. Then, compare the premium of a comprehensive Health Insurance with OPD Cover against a basic plan plus your out-of-pocket OPD expenditure. The difference is often negligible, but the value is monumental.
For families, the Best Family Health Insurance Plans In India will be those that acknowledge the fact that the “real” journey for your family’s health occurs daily and not just during emergencies. By choosing a Family Health Insurance plan with meaningful OPD coverage, you will not only be insuring against your family getting sick, but also investing in your family’s ability to see their doctors or other healthcare providers on a more frequent basis for non-emergency issues and providing your family with a significant degree of peace of mind with regards to their financial and physical well-being. The shift away from reactive insurance to proactive insurance by families is now essential; it has become a necessity for the modern family that is living with intention.
