Movie Channels
Varun Dhawan and Kriti Sanon’s ‘Bhediya’ to howl on COLORS Cineplex this Independence Day
Mumbai: This Independence Day, gear up for a cinematic spectacle like never before with a mystical tale of a shape-shifting werewolf in the world television premiere of ‘Bhediya,’ on COLORS Cineplex! The ultimate destination of entertainment movies, COLORS Cineplex, Viacom18’s premium movie channel, proudly showcases an awe-inspiring collection of films that cater to every taste, offering an exquisite fusion of Hindi originals and cinematic gems dubbed from various Indian languages. Fortifying its library of blockbusters with a new addition, COLORS Cineplex is all set to present the world television premiere of ‘Bhediya’ on 15 August at 8:00 pm. Featuring an ensemble cast including Varun Dhawan, Kriti Sanon, Abhishek Banerjee and Deepak Dobriyal, this uproarious comedy promises to be a delightful treat for the whole family.
Viacom18 business head – Hindi movies cluster Rohan Lavsi says, “COLORS Cineplex takes pride in curating a content library that caters to the varied tastes of our viewers, especially family audience, and ‘Bhediya’ is a perfect example of that. With its much awaited television premiere, fans’ anticipation is palpable as they are eager to witness this blockbuster on their TV screens. Varun Dhawan and Kriti Sanon’s immense following among the youth and kids is a testament of their star power, and we are confident that their presence in ‘Bhediya’ will attract a massive viewership. Viewers are in for a delightful experience as we continue to bring blockbuster entertainment totheir living rooms!”
Actor Varun Dhawan says, “I’m thrilled about the World Television Premiere of ‘Bhediya’ on COLORS Cineplex this Independence Day. This film holds a special place in my heart as it allowed me to delve into the thrilling character of Bhaskar. His epic journey in the mystical forests is filled with laughter, suspense, and surprises. For those who have missed the movie watching in theatres, don’t miss this amazing experience on COLORS Cineplex – it’s going to be a howling good time for sure!”
Actor Kriti Sanon says, “What made Bhediya exciting for me is that it is a blend of many genres including horror, fantasy, comedy, and drama. It held its distinctive space and gave me a chance to portray a character that I had never attempted before. It was a small but a very relevant and challenging part. I’m proud that the success of the film has inspired many creators to explore new themes in Indian cinema. With the films television premiere on Independence Day, I’m ecstatic that family members will huddle together and enjoy our labour of love.”
Directed by Amar Kaushik, ‘Bhediya’ follows the spooky and hilarious travesties of Bhaskar’s life after being bitten by a werewolf in the jungle of Arunachal Pradesh and it results in him and his friends probing a mystery that brings unexpected twists and lots of laughter.
For the marketing and digital promotions of Bhediya’s TV premiere, a multi-faceted strategy has been implemented. This includes a high-reach TV plan spanning music, news, regional, Hindi GEC, kids, and movie genres, while also executing a high-visibility consumer plan at Delhi’s major metro stations and trains. Additionally, influencers are roped in to emphasize the movie’s concept and drive tune-ins, targeting the widespread fans of Varun Dhawan, Kriti Sanon, and all the Bollywood buffs through genre-specific pages on Facebook and Instagram. This comprehensive approach aims to ensure maximum outreach and engagement for a successful TV Premiere of Bhediya.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
