iWorld
Ultra Media launches Marathi OTT ‘Ultra Jhakaas’ with exclusive content and movies
Mumbai: Ultra Media and Entertainment, a renowned provider of entertainment content in India since 1982. This platform promises an unparalleled content and viewing experience, catering to the diverse entertainment needs of its users. Ultra Jhakaas offers a vast library of exclusive content, including animation, South dubbed movies, and Hollywood dubbed movies.
With an unwavering commitment to providing high-quality entertainment, Ultra Jhakaas is set to captivate audiences with its diverse range of content. The platform boasts an extensive collection of Marathi movies, TV shows, web series, and original programming produced exclusively for the platform. In addition, it now offers an exciting array of animated content, appealing to viewers of all ages.
To further enhance the viewing experience, Ultra Jhakaas presents a delightful selection of South dubbed movies. This feature allows viewers to immerse themselves in the rich narratives and vibrant cultures of South Indian cinema. Additionally, the platform has introduced Hollywood dubbed movies in Marathi, providing a unique opportunity for viewers to enjoy popular blockbuster films in their native language.
To cater to our Marathi-speaking audience, we are delighted to announce the addition of a variety of Hollywood movies dubbed in Marathi. This will provide a wonderful chance for our viewers to enjoy popular blockbuster films in their native language. Additionally, the platform offers a rich selection of animated content, South dubbed movies, and much more.
With its user-friendly interface, Ultra Jhakaas ensures seamless browsing and effortless content consumption across various devices, including smartphones, tablets, and smart TVs. The platform’s commitment to user satisfaction extends beyond its content library, as it offers personalised features such as watch lists, continue watching, and downloads. Users can now enjoy their favourite content even without an internet connection, optimising their viewing experience to suit their preferences.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
