Ad Campaigns
Mankind Pharma’s AI marketing campaign elevates Prega News reach and impact
Mumbai: Mankind Pharma, a reputed global pharmaceutical company, recently unveiled its groundbreaking AI-powered marketing campaign, featuring popular Bollywood actress, Anushka Sharma, as the face of their trusted pregnancy detection brand, Prega News. The innovative campaign aims to revolutionize the way the brand reaches its audience and reinforces Prega News’ reputation as a reliable choice for pregnancy testing.
The primary focus of this campaign is to target pharmacies and essential retail partners who significantly contribute to boosting the visibility and sales of pregnancy detection kits among consumers. Leveraging the power of AI, Mankind Pharma endeavors to create a personalized connection with lakhs of pharma outlets across the country.
The foundation of the campaign is the utilization of an AI-driven digital avatar of Sharma, who exclusively endorses individual pharmacies. Through this personalized approach, Mankind Pharma ensures that each outlet receives a personalized advertisement via WhatsApp. This personalized touch fosters a strong bond between the brand, the pharmacy, and its customers, amplifying the reach of Prega News among its audience.
Additionally, Mankind Pharma executes localized YouTube video ads for pharmacies by using their PIN code to ensure that customers were directed to the nearest shop to purchase Prega News. This strategic move aims to enhance business visibility and popularity for individual outlets. The overwhelmingly positive response from the pharmacies exceeded expectations, reinforcing Mankind Pharma’s commitment to employing cutting-edge technology in their marketing endeavors.
Mankind Consumer Healthcare Division associate vice president – sales & marketing Joy Chatterjee said, “We are immensely proud of the success of our landmark AI campaign for Prega News. This innovative initiative has not only strengthened our bond with our valued retail partners but has also enabled us to touch the lives of countless consumers across the nation. At Mankind Pharma, we remain committed to leveraging cutting-edge technology to drive positive change in the healthcare industry and empower our customers with trusted solutions.”
The AI-driven campaign engages pharmacies and extends their reach to their customers, friends, and family through social sharing. By encouraging pharmacies to share personalized ads, the campaign expands its reach, resulting in significant brand awareness.
As the pharmaceutical industry continues to embrace advancements in AI technology, Mankind Pharma remains at the forefront, constantly striving to deliver innovative solutions that empower their partners and benefit the lives of consumers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
