MAM
Castrol India appoints Kedar Lele as managing director
Mumbai: Castrol India has announced the appointment of Kedar Lele as its new managing director, effective 1 November 2024.
Kedar joins Castrol India after an illustrious two-decade-long career at Hindustan Unilever (HUL), where he last served as the executive director of the company, responsible for sales & customer development, South Asia. With his deep expertise in leading high-performing teams, driving growth, and fostering innovation, Kedar is set to play a pivotal role in steering Castrol India’s future in the evolving automotive and lubricants industry.
Castrol India chairman Rakesh Makhija said, “We are delighted to welcome Kedar to Castrol India. His vast experience in driving growth and leading large teams in complex markets makes him an outstanding choice to lead Castrol India. I would also like to take this opportunity to thank Sandeep for his exceptional leadership over the past few years. His contributions have been invaluable in strengthening our position in the market, and we wish him success in his new global role.”
Lele said, “Castrol is a widely recognised brand in the lubricants industry, and I am very excited to lead Castrol India in its next leg of growth and transformation. A key priority for me will be to continue to expand our portfolio coupled with effective deployment models to drive business growth. We will continue to use our trusted brand, innovative product portfolio and cutting-edge technology to stay at the forefront of India’s mobility sector. My experience of working with different categories and geographies has prepared me well to build winning teams while cultivating a spirit of innovation and discipline of execution excellence that aligns with Castrol’s ambitious growth plans.”
To ensure a smooth leadership transition, Kedar has been collaborating with outgoing managing director Sandeep Sangwan since 1 September 2024. This period has enabled Kedar to gain insights into the company’s operations and build relationships with key stakeholders.
Sandeep will take on the role of global chief marketing officer at Castrol’s headquarters in London starting 1 November 2024.
With Kedar leading in India, Castrol is positioned for ongoing success in the region. The company remains focused on maintaining its market position, driving innovation, and creating value for its stakeholders.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
