MR.D.I.Y. launches mid-year sale with up to 70 per cent discounts across India

Mumbai: MR.D.I.Y. India has launched its nationwide Mid-Year Sale 2026, offering discounts of up to 70 per cent across thousands of products as the retailer looks to attract shoppers through a digitally driven marketing campaign centred on value pricing.

Running under the tagline “Naye Prices Dekhe Kya? Shock Lag Jayega!”, the limited-period sale is available across all MR.D.I.Y. stores in India and spans eight product categories, including household essentials, home care, furnishings, stationery, toys, gifts and décor, beauty accessories, and clocks and electronics.

Unlike conventional promotions that focus on a limited number of products, the company said the campaign is designed to deliver its “Price Shock” proposition through discounts across a broader product portfolio, reinforcing its value-for-money positioning.

MR.D.I.Y. India, group chief executive officer, Vikas Gupta said the mid-year sale reflects the company’s commitment to making quality products more affordable while enhancing the in-store shopping experience.

To support the sale, MR.D.I.Y. has rolled out an integrated digital marketing campaign featuring AI-generated videos, creator-led content and customer stories across social media platforms. The campaign also includes collaborations with television actors Juhi Parmar, Kratika Sengar and Kamya Punjabi.

The campaign is being promoted through the hashtags #MRDIYPriceShock and #MRDIYSale26, with multilingual content in Hindi, Marathi and Gujarati to improve engagement across key regional markets.

With discounts spanning thousands of products and a digital-first promotional strategy, MR.D.I.Y. is aiming to drive footfalls and strengthen its value retail positioning during the mid-year shopping season.