iWorld
Trai issues tariffs for SMS, alerts via CAP platform
Mumbai: The Telecom Regulatory Authority of India (Trai) on Tuesday issued Telecom Tariff (69th Amendment) Order 2022 on the tariff for SMS and cell broadcast alerts disseminated through the Common Alerting Protocol (CAP) platform during disasters/non-disasters.
DoT allows SMS/cell broadcast free of cost only for a definite period and for events where specific requests for free of cost messages come from NEC/NCMC/SEC/Nodal authorities,” Trai said. However, there are occasions when the government would like to send alert messages to the public forewarning of a possible disaster or occasions where the public has to be informed of special events such as the holding of relief/vaccine/medical camps/specific law and order-related situations, etc.”
During both disasters and non-disasters, the department of telecom (DoT) requested Trai to provide a tariff for SMS and cell broadcast alerts and messages that TSPs will distribute via the CAP platform.
Accordingly, as per extant practice, Trai issued a consultation paper on “Tariff issues related to SMS and cell broadcast alerts disseminated through the Common Alerting Protocol (CAP) platform during disasters/non-disasters” on 3 November 2021, seeking comments and counter comments from stakeholders by 1 December 2021 and 15 December 2021, respectively.
After considering the views of all stakeholders/participants and the analysis thereof, the authority inserted schedule XIII to the principal tariff order in clause three of the Telecommunication Tariff Order 1999, which provides the following tariff for SMS and cell broadcast alerts disseminated by service providers through the CAP platform.
The authority decided to prescribe a tariff of paisa two only for SMS alerts/messages sent during disaster and non-disaster situations, other than those sent as per directions issued under the Disaster Management Act, 2005.
Considering the significance of alerts/messages sent as per directions issued under the Disaster Management Act, 2005, the authority has decided that no charges shall be levied for such SMS/cell broadcasts—alerts/messages sent either during a disaster, prior to notification of a disaster, or after the disaster has expired.
Trai said TSPs shall broadcast messages to all subscribers through cell broadcast free of charge during disaster and non-disaster periods.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
