Beyond The Curve by VIRGIO marks first year with 30,000 customers and Rs 25 crore ARR

MUMBAI: Beyond The Curve by VIRGIO is proving that inclusive fashion is no longer a niche fit. The curvy fashion label has completed its first year of operations, reporting strong customer growth as it looks to expand access to trend-led apparel for women across extended sizes.

Co-created by VIRGIO and actor Anjali Anand, the brand said it has served more than 30,000 customers, reached an annual recurring revenue (ARR) of Rs 25 crore, and built a community of over 100,000 Instagram followers during its first year.

Launched to address the limited availability of contemporary fashion for plus-size consumers, Beyond The Curve offers apparel in sizes up to 6XL, spanning everyday wear, occasion outfits and trend-led collections.

To celebrate the milestone, the brand hosted a birthday sale and an in-store community event featuring customers, creators and co-creator Anjali Anand. It also introduced its Birthday Drop, a new collection comprising hundreds of styles designed specifically for curvy women.

“I’ve always believed confidence begins with feeling comfortable in what you wear. Beyond The Curve has always been about making women feel seen, not just sized,” said Beyond The Curve by VIRGIO co-creator, Anjali Anand. She said the response from customers over the past year reinforced the importance of creating fashion that combines fit with contemporary style.

Reflecting on the brand’s growth, VIRGIO founder and chief executive officer, Amar Nagaram, said the company’s goal was never to create a separate fashion category but to ensure women wearing extended sizes had access to the same trend-driven collections as everyone else.

“When we started Beyond The Curve, we weren’t trying to create a separate category. We were questioning why it had to exist in the first place,” he said, adding that the market response had validated the company’s belief that consumers wanted equal access to mainstream fashion rather than a different shopping experience.

Beyond The Curve forms part of VIRGIO, the Bengaluru-based fashion-tech company founded by former Myntra chief executive Amar Nagaram. The company combines AI-driven trend forecasting with an on-demand manufacturing model aimed at reducing excess inventory and responding more quickly to consumer demand.

As it enters its second year, the brand plans to expand its portfolio with more trend-led collections and contemporary silhouettes, betting that demand for inclusive fashion will continue to grow alongside changing consumer expectations.