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Aryan Khan partners with AB InBev India; launches D’YAVOL
Mumbai: The India unit of AB InBev has partnered with Aryan Khan, Leti Blagoeva, and Bunty Singh, who have started a lifestyle company, SLAB Ventures, that sells premium products ranging from alcohol and apparel to exclusive experiential events, announced their latest premium offering, D’YAVOL, on Tuesday. The brand aims to provide consumers with the best curated lifestyle experiences and products across fashion, beverages, and exclusive experiential events.
D’YAVOL is proud to present its first offering – an ultra-premium black pearl-filtered vodka that is sure to be the preferred choice of discerning consumers who have a taste for exclusivity.
India is one of several international launch markets for D’YAVOL vodka, which is now available across the country in select premium walk-in liquor outlets and bars.
“For me, D’YAVOL is an output of creativity, teamwork, and tenacity,” said Khan. “I’ve always been drawn to products that succeed at conveying a distinct individualism while remaining rooted in authentic craft. This persisting interest sparked the creation of D’YAVOL, a unique brand that seamlessly combines uncompromising quality, edgy design, and reverence for heritage know-how.
Blagoeva added, “Bringing this creative vision to life took five years, during which Sigh, Khan, and I worked tirelessly on every detail. We are thrilled at the line-up of amazing launches ahead, among which is a capsule apparel collection dropping in early 2023.
Adding to this, Singh concluded, “Once we were convinced that we had successfully captured the essence of D’YAVOL in our beverage product vertical, we approached AB InBev India. It’s an amazing experience to work with a leader like them, and we look forward to setting a new benchmark for the industry.”
Commenting on this launch, AB InBev president of India & South- East Asia Kartikeya Sharma said, “We are excited to team up with the founders of SLAB to introduce a new ultra-premium lifestyle brand to consumers in India. We are constantly innovating to meet more consumers on more occasions. We see tremendous potential with this collaboration, as it aligns perfectly with our goal of leading and growing the beverage category while staying true to our premiumisation strategy. D’YAVOL will offer an innovative and inclusive experience for consumers in India who are looking for a high-end and high-quality product.”
The launch of D’YAVOL Vodka is designed to heighten the beverage experience for consumers. An amalgamation of heritage and exceptional quality, D’YAVOL is a single-estate liquid made from 100 per cent winter wheat. It is a mellow, well-rounded spirit with a subtle flavour profile – a unique taste that sets this vodka apart. Beyond the mandated charcoal column filtration process, the brand has refined its liquid using black pearls to deliver an unmatched smoothness. The bespoke grain-to-glass production cycle lends the liquid an unparalleled spirit of purity.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
