GECs
MTV India celebrates the titans of the FIFA World Cup through graffiti artwork
Mumbai: To bring FIFA World Cup excitement to its fans in an innovative and artistic way, MTV India has collaborated with Mooz Graffiti to honour the GOATs, i.e., the greatest of all time from the current generation of players, with exceptional graffiti artwork.
The artwork, which can be seen at youth hub Carter Road, Bandra, reflects MTV’s unrivalled connection with FIFA fans and celebrates football titans Lionel Messi, Cristiano Ronaldo, Neymar Jr., and Kylian Mbappé. The artwork, designed and painted by Mooz Graffiti, who has carved a niche in such an art form, pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.
Speaking on the innovation, Viacom18 marketing head of youth, music, and English entertainment Utsav Chaudhuri said, “MTV has received a heart-warming response from sports fans over the last year, imparting a desi flavour while showcasing some of the marquee global sports to Indian youth. We’ve strived to engage with our sports-loving audience in the most creative and emotional ways. This initiative not only celebrates the current trailblazers of the game but also tugs at our heartstrings in this emotionally-charged World Cup edition. As this World Cup leaves behind cherished memories, hopefully, this graffiti will serve as an indelible ode from the fan community to this generation of greats.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
