Brands
CoinSwitch forays into wealth tech with new brand identity
Mumbai: Crypto investing app CoinSwitch revealed an all-new brand identity, which includes a new logo, colours, font, and a refreshed mobile app. The company announced that it would become the first Indian crypto company to diversify into other asset classes as part of its mission to make money equal for all.
The brand-new app encapsulates multiple asset classes with a simple, intuitive design, bringing a unified view across multiple asset classes. The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions.
The newly launched logo is built on the idea of choices and a diverse portfolio — each of which is a composition of different dreams, plans, financial goals, and aspirations. The different shapes in varying sizes and colours convey these values and showcase how every user’s financial journey is different, but CoinSwitch accommodates them all.
Speaking on the development, CoinSwitch co-founder and CEO Ashish Singhal said, “At CoinSwitch, we want to revolutionise the financial investment journey for Indians. As we transition from a single-asset app to a wealth-tech destination, we understand now more than ever the need for a stronger, more relatable visual personality. We revolutionised the crypto investing experience with a simple UI/UX to become the largest crypto investing platform in India. The brand new colourful, contemporary, but sophisticated colour palette resembles our core motto—simplicity and inclusion—and embodies our vision and the way forward—to become a preferred investment destination for all Indians.”
“Many Indians are yet to start investing in any asset class. There is a dearth of reliable information from dependable sources. As part of our vision to be a one-stop destination for all investment needs, we have conceptualised this unique, inclusive design to attract the new, bold, independent people who want to be wise in their investment decisions. We want to tell people not just to consume and spend money, but also to invest and grow their money. Our new brand identity has taken an approach of no-jargon, bite-sized info, and interesting visuals to aid text. We have also added quizzes and polls where users can apply their learning,” said CoinSwitch senior director of growth Swati Pincha.
CoinSwitch’s design overhaul flaunts a range of user-friendly sections, including a ‘portfolio’ section that gives a clear view of how the user’s investments are performing, a ‘market’ section that helps users keep a close eye on the price movements, and a dedicated ‘learn’ section with bite-sized content that helps investors stay up to date with everything that’s happening in the market in a simple and quick way.
The new design has adopted a soothing mix of colours—the blueish purple, complemented by darker and lighter blue tones juxtaposed with a bold, zesty lime—that articulates the brand’s personality and enhances the visual appeal of the product. The secondary range of warm but bright colours will assist the primary palette. The dash of pink, the muted lushness of light green, and the aesthetically bleached shades of blue and purple will bring our illustrations and other product creatives to life. The brand-new, sleeker-looking font, Nexa, gives the brand’s visual identity a major lift through its minimal characteristics.
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.
