Brands
AbhiBus renews Mahesh Babu as brand ambassador for 10th consecutive year
A decade-long partnership continues as the ixigo-owned platform expands bus travel services
MUMBAI: After a decade of travelling together, AbhiBus has renewed its association with Mahesh Babu, who will continue as the company’s brand ambassador for the 10th consecutive year.
The partnership, which began in 2016, has accompanied the platform’s evolution from an online bus ticketing service into a technology-driven travel platform offering features such as Filter New Bus, Abhi Assured, real-time seat availability, live bus tracking and roadside travel assistance.
Announcing the renewal, AbhiBus’ chief operating officer, Rohit Sharma, said the association has become an integral part of the company’s journey.
He said, “Completing 10 years with Mahesh Babu is more than a partnership. He is part of our story. From our earliest days to becoming one of India’s leading bus travel platforms, this association has grown with us, shaped us, and reflected who we are. As AbhiBus continues to harness technology to make bus travel smarter, safer, and more seamless for every Indian, this partnership remains at the heart of everything we build.”
Sharing his thoughts, AbhiBus’ brand ambassador, Mahesh Babu, said, “It’s been a wonderful journey with AbhiBus over the years. The brand has consistently focused on improving the travel experience, and I’m happy to continue being part of this journey as they bring more innovation to bus travel in India.”
Owned by ixigo, AbhiBus currently provides access to more than 6.5 lakh routes, works with over 6,200 private bus operators, and partners with multiple State Road Transport Corporations, making it one of India’s largest bus ticketing platforms.
The platform allows travellers to compare fares, check bus schedules, view operator amenities, track buses in real time and access cancellation protection and other travel assistance features. It also serves as the official ticketing partner for several State Road Transport Corporations and supports IRCTC bus bookings.
With the renewed partnership, AbhiBus aims to strengthen its connect with travellers as it enters its next phase of growth, while continuing to focus on technology-led innovations that make bus travel more accessible, reliable and convenient across India.
