Level SuperMind sheds its skin and emerges as Swa:aha

MUMBAI: Namaste, new identity. Level SuperMind, one of India’s better-known mindfulness apps, has decided that meditation alone no longer cuts it and has reborn itself as Swa:aha, a full-spectrum wellness platform aimed squarely at the frazzled, over-scheduled modern Indian.

The rebrand, announced on 20 June, arrives with some interesting pedigree behind it. Among its co-founders is Harshil Karia, the man who built Schbang, one of India’s most talked-about integrated marketing agencies, into a formidable creative force. That he has turned his considerable brand-building instincts towards the wellness space says something about where the smart money and the smart minds are headed.

The new name is doing some heavy lifting, drawn from Sanskrit, Swa means Self and Aha is that satisfying penny-drop moment of realisation. Put them together and you get a brand promise built around offering, surrendering and transforming which, frankly, sounds like most people’s Monday morning.

Where the old app nudged users towards meditation and mind performance, Swa:aha has broader ambitions. The platform organises itself around three pillars discover yourself, reset yourself, strengthen yourself and serves up a buffet of 700-plus meditations, 100-plus sleep stories, breathwork, yoga, pranayam, journaling, one-minute affirmations and an Astro feature. Not a bad haul for anyone whose wellness routine currently consists of doom-scrolling before bed.

The thinking behind the pivot is refreshingly honest. Wellness is not one-size-fits-all, the founders argue, and an app that demands a fixed daily discipline is just another obligation nobody needs.

“At its core, life is about knowing yourself and finding balance across all aspects of who you are,” said Swa:aha co-founder Ranveer Allahbadia. Karia, equally direct, said every product decision came back to one question, how do you build easy-to-follow journeys that actually fit modern life?

Content on the platform is guided by a roster of spiritual and mindfulness practitioners including Bhavesh Yuj, Radhika Das, Rajarshi Nandy and S.B. Keshava Swami, among others. The updated experience is already live on iOS and Android.

For a generation that wants its wellness personalised, judgment-free and squeezed between back-to-back meetings, Swa:aha may have timed its awakening rather well. Aha, indeed.