Brands
Nestasia partners Universal to launch official Minions merchandise
Brand unveils 11 licensed Minions designs as it expands into entertainment licensing.
MUMBAI: Bananas meet bottles as the Minions march from the big screen to everyday shelves. Home and lifestyle brand Nestasia has entered the entertainment licensing space through an official partnership with Universal Studios, launching an exclusive range of officially licensed Minions merchandise for Indian consumers.
The collaboration marks a significant milestone for the fast-growing retailer, making it one of a select group of brands globally authorised to create merchandise featuring Illumination’s Minions, one of the world’s highest-grossing animated franchises.
The partnership debuts with Nestasia’s bestselling PickSip 40 Tumbler Bottles, transforming the everyday hydration accessory into a collector’s item inspired by the mischievous yellow characters.
The launch includes 11 exclusive designs spread across two collections. Timed to coincide with the release of Illumination’s Minions & Monsters on 1 July, the movie-inspired range features four designs in Periwinkle, Pistachio Green and Blue Frost. Alongside it, the first-ever Minions Franchise Collection for PickSip tumblers introduces seven playful designs across six colourways, celebrating the franchise’s signature humour and energy.
To enhance the fan experience, Nestasia has also developed custom packaging for both collections. Each bottle and box carries official licensing and trademark elements, positioning the PickSip 40 as the Official Licensed Hydration Bottle of Minions.
The launch signals Nestasia’s broader ambitions in the licensing business, as the company looks to combine globally recognised entertainment properties with functional lifestyle products. By extending beyond traditional homeware into character-led merchandise, the brand is tapping into the growing demand for collectibles that blend fandom with everyday utility.
The Minions franchise remains one of the world’s most successful animation properties, entertaining audiences across generations through blockbuster films including Despicable Me, Minions and the upcoming Minions & Monsters, making it a natural fit for lifestyle collaborations.
The Minions Collection and Minions & Monsters Collection are now available through Nestasia’s website, mobile app and retail stores across India, marking the beginning of what the company says will be a wider portfolio of officially licensed products in the future.
