E3 Group boosts sports marketing push through India-Afghanistan ODI partnership

NEW DELHI: E3 Group is taking its branding game to the boundary ropes. The surface solutions manufacturer has strengthened its sports marketing strategy through an association with the recently concluded India-Afghanistan ODI Series, using one of India’s most-watched sporting platforms to enhance visibility and connect with consumers across the country.

The partnership saw the E3 brand featured across multiple high-impact touchpoints during the series, including stadium border placements, official scorecards, series posters and match video clips. Through the association, the company aimed to increase brand recall and strengthen engagement with audiences across both urban and regional markets.

Cricket remains one of India’s most powerful platforms for mass audience engagement, attracting millions of viewers across age groups and geographies. For brands, major cricket tournaments and bilateral series continue to offer a unique opportunity to participate in moments that capture nationwide attention. The India-Afghanistan ODI series provided E3 Group with a platform to showcase its brand in front of a broad and diverse audience while aligning with a sport that enjoys deep cultural resonance across the country.

With a legacy spanning more than three decades, E3 Group has built a presence in the interior and exterior surface solutions market through a portfolio focused on design, innovation and quality. As the company expands its footprint, it is increasingly investing in initiatives that strengthen customer engagement and build brand awareness beyond traditional marketing channels.

Commenting on the association, E3 Group managing director Ajay Garg said, “Cricket holds a special place in the hearts of millions of Indians and continues to be one of the most influential platforms for connecting with audiences at scale. Our association with the India vs Afghanistan ODI Series provided an opportunity to showcase the E3 brand in a highly engaging environment while reinforcing our commitment to reaching consumers across diverse markets.”

He added that the company was pleased to be part of a platform that united people through a shared passion for the game.

The initiative also reflects E3 Group’s broader strategy of building meaningful consumer connections through experiences and cultural touchpoints. By integrating its brand into a widely followed sporting event, the company sought to strengthen familiarity and visibility among consumers across multiple regions.

Beyond its marketing efforts, E3 Group said it remains committed to supporting the wider sporting ecosystem by encouraging emerging talent and promoting opportunities in cricket. The company views sports as an important vehicle for community development and youth engagement, aligning with its long-term approach to creating positive social impact alongside business growth.

As brands increasingly look beyond conventional advertising to engage consumers, E3 Group’s cricket association highlights how sport continues to serve as a powerful platform for building awareness, trust and lasting connections with audiences across India.