TCM Sports deepens domestic cricket push with multi-state T20 league partnerships

NEW DELHI: TCM Sports is proving it has plenty left in the innings as it expands its footprint across India’s domestic cricket circuit. TCM Sports has strengthened its position in India’s domestic cricket ecosystem through a series of long-term partnerships with state associations and T20 leagues, reinforcing its growing role in the sport’s commercial and operational development.

For the 2026 season, the company is working closely with the Hyderabad Cricket Association on the inaugural TG20 League in Telangana, marking a new addition to India’s expanding domestic T20 calendar. The league is designed to spotlight emerging talent from the region while strengthening the state’s cricketing infrastructure.

TCM Sports has also onboarded partners including Sreenidhi University, GMR and BBG Group for the debut TG20 season, supporting its commercial rollout and early-stage growth.

In Karnataka, the company continues its long-standing association with the Karnataka State Cricket Association for the Maharaja Trophy KSCA T20. TCM Sports manages the league’s commercial rights and oversees sponsorship sales, broadcast partnerships, hospitality, ticketing, marketing and event operations. This season’s partner roster includes Dacss Granites & Marbles, Cycle Pure Agarbathi and Adarsh Builders.

The company has also supported the relaunch of the Vidarbha Premier League in collaboration with the Vidarbha Cricket Association. The tournament recently concluded with more than 30,000 spectators attending the final on 14 June, highlighting the growing popularity of regional T20 cricket in India.

Beyond these flagship associations, TCM Sports is engaged across a wider network of state-based leagues, including the Baroda Premier League, Chhattisgarh Cricket Premier League, Andhra Premier League, Kerala Cricket League and Pondicherry Premier League, underlining its expanding footprint in domestic cricket development.

Speaking on the company’s approach, TCM Sports managing director Lokesh Sharma said domestic cricket remains the backbone of the sport in India.

He added, “Domestic cricket remains the foundation of Indian cricket and plays a critical role in identifying and developing talent across the country. He added that strong T20 tournaments create opportunities for players, associations, brands, broadcasters and fans, and that the company remains committed to building sustainable and commercially viable leagues.”

With domestic T20 leagues increasingly central to India’s cricket pipeline, TCM Sports is positioning itself as a key partner in shaping the next phase of growth at the state level, both on and off the field.