iWorld
ReelStar partners with the Great Indian Sneaker Festival as their title sponsor
Mumbai: Web3-integrated social media platform ReelStar has collaborated with the Great Indian Sneaker Festival as their title sponsor. Artists will get an opportunity to create NFTs of their art forms using the ReelStar app on-the-spot. This is a first-of-its-kind chance for an artist or influencer to see some of the ReelStar app’s benefits under the guidance of ReelStar experts.
To further engage with the youth, lifestyle, gaming, and artist communities, ReelStar has set up an exclusive, one-of-a-kind ReelStar Experience Zone for its guests. Visitors will also be able to view some of the NFTs created, visit the gaming zone for gaming enthusiasts, meet and greet VIP guests, and gain exclusive access to a few features of the ReelStar app beta.
ReelStar is an ‘everything app’ with integrated social media, web3, and payment functionalities. It features in-app tailor-made NFT creation, smart contract customisation, and an NFT marketplace in an easy-to-use Android and/or iOS environment. ReelStar’s platform and ecosystem reimagine how artists, creators, and fans will engage, collaborate, and jointly benefit in the growing media and entertainment industries. This includes redesigning everything from special effects and payments to marketing and infrastructure for a decentralised, blockchain-based web3 world.
The festival, happening at Convention A DOT by GNH in Gurgaon, will see more than 100 exhibitors, including over 50 popular streetwear brands. The event features the best in streetwear and homegrown labels from across the country, including well-known brands such as Tim Hortons, Evemen, Natty Garb, Crep Dog Crew (CDC), Dead Bear, Warping Theories, and others. With the line-up of artists performing over two days like MC Square, Talwiinder, Paradox, and many more, one can imagine the grooving stage and dancing sneakers already.
ReelStar co-founder Navdeep Sharma said, “The ReelStar app democratises and levels the playing field for creators and artists. As promised, we are here in India at the Great Indian Sneaker Festival with on-the-spot NFT creation for creators/artists. This is just the beginning of what is going to open a whole new world of experiences and opportunities for Indian creators and artists based anywhere in the country. The ReelStar app can also open a broad range of new opportunities for the Indian fashion industry.”
ReelStar has recently raised $5 million from just the first two stages of its initial token offering (ITO), REELT. The ITO is capped at five per cent of 15 billion tokens.
In November 2022, veteran cricketer Irfan Pathan launched ReelStar’s logo in Australia. ReelStar is the main sponsor for the Delhi Bulls cricket team. It is also the title sponsor for the Creator United Awards 2023 and Nora Fatehi and Guru Randhawa’s The Unity Tour in Australia.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
