MAM
Jack Daniel’s India appoints BBDO India as its integrated communications AoR
Mumbai: Jack Daniel’s Tennessee Whiskey announced that it has appointed BBDO India as its integrated communications agency for the Indian market, following a multi-agency pitch. Energy BBDO Chicago is Jack Daniel’s global agency of record and was the agency behind its global repositioning campaign “Make It Count,” which came out in October 2020.
As part of the mandate, BBDO India will be responsible for handling creative strategy and execution for the Indian market and localization of global campaigns, apart from managing social, packaging, retail design, and mainline creative functions in India for Jack Daniel’s.
A true global icon found in more than 170 countries around the world, Jack Daniel’s is the most valuable spirits brand in the world, as recognised by Interbrand. Brown-Forman, the makers of Jack Daniel’s, consider India as a strategic emerging market for the entire Jack Daniel’s family of brands as it continues to strengthen its position as one of the leaders in the premium spirits category in the country.
Speaking on the new partnership, Brown-Forman marketing manager for the Indian subcontinent and Maldives Vinay Joshi said, “We are very excited to partner with BBDO India as our integrated communications agency on Jack Daniel’s for India, which is a very important market for the brand. We are sure BBDO India will add immense value through its energy and creativity and help the brand to build meaningful differences with consumers even more effectively and consolidate its position as the largest selling American whiskey in the country.”
BBDO India chief growth officer Nikhil Mahajan added, “We are delighted to be associated with Brown-Forman and are super excited to handle Jack Daniel’s, one of the most iconic brands in the world. The bold and unpretentious values Jack Daniel’s exhibits have always led to great communication over the years, and as the brand treads on the growth path in the India market, we look forward to working with the visionary brand team to create more such iconic pieces of content and strategy.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
