Ad Campaigns
GoSats announces new campaign #BitcoinSanta to celebrate festive season
Mumbai: GoSats, a Bitcoin rewards platform, has announced that it will celebrate Christmas in grand style with its newly launched #BitcoinSanta campaign.
The bitcoin rewards app is all set to celebrate the last few days of the year by giving users a chance to earn “mystery rewards” every day till 1 January 2023. These can be accessed from the GoSats app and will be revealed at the start of every day at midnight. Not just this, there will also be a ‘Daily Highest Stacker’ contest, where the highest stacker of each day will earn a reward of 1,00,000 sats in addition to the usual bitcoin rewards.
“GoSats has grown immensely this year, and a massive credit for this goes to our users. We have also held multiple rewards campaigns to enjoy matches, festivals, and sale time with our customers. This time, we wanted to gift them something special from our end, and what better than being #BitcoinSanta this Christmas? We hope our users enjoy this and celebrate the year’s end with full cheer. Here’s wishing everyone a Merry Christmas and a very happy New Year!” shares GoSats co-founder & CEO Mohammed Roshan.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
