Surya Roshni launches environmental drive across three cities

MUMBAI: Looks like Surya Roshni is trying to brighten more than homes this week. Ahead of World Environment Day, Surya Roshni has rolled out a multi-city environmental campaign aimed at cleaning public spaces, restoring community landmarks and encouraging citizens to take a more active role in sustainability. Called ‘Surya Bole Safaai Ko Ya’, the initiative spans Delhi, Mumbai and Kolkata and forms part of the company’s broader Environmental, Social and Governance (ESG) agenda. The programme is being implemented in partnership with the Aashray Foundation and combines clean-up drives, public space redevelopment and community engagement activities.

The centrepiece of the Delhi leg is the redevelopment and one-year adoption of Chhath Ghat at ITO, a prominent riverside site along the Yamuna. Employee volunteers participated in clean-up activities and wall-art projects designed to revitalise the area while promoting environmental awareness. Surya Roshni has also committed to supporting the maintenance and upkeep of the ghat for the next year.

Further west, the company is backing a seven-day coastal clean-up campaign in Mumbai, covering several of the city’s prominent waterfront locations, including Mahim Beach, Prabhadevi Beach, Bandstand Promenade, Dadar Chowpatty, Dadar Beach, Bandra Fort and Carter Road Promenade. The effort focuses on reducing litter and encouraging responsible waste disposal in heavily visited public spaces.

In Kolkata, the campaign extends to Ahiritola Ghat and surrounding areas, where environmental activities are being organised to promote cleaner riversides and greater community participation in maintaining public spaces.

The initiative reflects a growing trend among corporates to move beyond awareness campaigns and invest in visible, on-ground environmental projects that deliver measurable community impact. By combining employee volunteering with local partnerships, the campaign aims to create lasting improvements rather than one-off clean-up events.

As environmental concerns increasingly move to the forefront of corporate agendas, programmes such as these are becoming a key way for companies to translate sustainability commitments into visible action.

For Surya Roshni, the message is simple, keeping public spaces clean is not just an environmental responsibility but a shared civic one and sometimes the brightest ideas begin with a broom rather than a bulb.