MAM
Artsmith bags PR mandate for FanClash
Mumbai: Artsmith.in, one of India’s leading public relations and communication firms, has been appointed to handle the public relations for FanClash, Asia’s largest esports fantasy platform. The account was won after a multi-agency pitch.
FanClash is a platform that allows esports fans to establish and manage their own fantasy teams, as well as earn incentives based on how those teams perform in real-world competitions.
For well-known esports like FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and Dota 2, users may monetize their expertise and passion with FanClash.
FanClash offers a platform for you to interact with and enjoy the world of esports, whether you’re a casual watcher or a die-hard supporter.
Speaking on the appointment, FanClash co-founder and CEO Richa Singh said, “The innovations and in-depth understanding that Artsmith showed in their vision and approach are something that came the closest to where we as a brand want to position FanClash. Their vision is aligned perfectly with ours, and we are looking forward to teaming up with Artsmith to get the work actioned immediately.”
Artsmith will try to create a long-lasting ecosystem that captures the distinctive IP of fantasy esports and helps people become accustomed to its thrilling methods and features.
In addition to serving esports customers, Artsmith also successfully handles communication and curates original sports content for a number of other businesses, such as the world-renowned sportswear company Puma.
In addition to managing some of India’s most well-known sports leagues and national sports federations, their affiliation with FanClash is yet another achievement.
The agency is currently managing communications for a number of additional esports clients, including 8bit Creatives, S8UL, Revenant Esports, Cybeart, Qlan, and ESFI, under an exclusive mandate.
“As a specialised e-sports PR agency, we wanted a portfolio where we had clients from the segments that matter in the e-sports sector. Fantasy esports, with its distinctive features, is one of those assets that has the potential to become a game changer in the esports sector, and we have the wherewithal and understanding of how that potential can be tapped to create the right impact for the brand. I personally feel that as women entrepreneurs, we have a lot that we can do through this partnership for the sector as well as for women gamers, and I am really looking forward to and excited to work with the dynamic team at FanClash,” said Artsmith.in founding principal Udita Dutta.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
