AdLift’s Tesseract launches Claude AI integration and traffic analytics

MUMBAI: As artificial intelligence increasingly shapes how people discover brands online, marketers are grappling with a new challenge: understanding what AI platforms are saying about them and whether those conversations are translating into actual website visits. To address that gap, AdLift has introduced two major upgrades to its AI search visibility platform, Tesseract.

The company has launched integration with Claude AI alongside a new AI Traffic Analytics feature, giving brands greater visibility into how AI-powered platforms reference, recommend and direct users towards their digital properties.

The Claude integration marks a significant expansion of Tesseract’s capabilities. Previously, the platform focused on tracking citations and mentions across AI-driven search environments. With the latest update, it can now assess the context, sentiment and intent behind those mentions.

In practical terms, this allows marketing and SEO teams to understand how their brand is being portrayed within AI-generated responses, identify recurring recommendation patterns across different prompts and platforms, and uncover opportunities to improve visibility in emerging AI-first search ecosystems.

The integration leverages technology from Anthropic and is available to Enterprise and Pro plan customers.

Alongside this, the newly launched AI Traffic Analytics feature aims to shed light on a growing blind spot for businesses. While platforms such as ChatGPT, Claude AI and Perplexity are increasingly influencing how users discover websites, conventional analytics tools have offered limited visibility into this behaviour.

The new analytics layer enables brands to identify which AI platforms are generating referral traffic, track how users arrive through AI-assisted discovery journeys and monitor changes in those patterns over time. The feature is available across all Tesseract subscription plans.

Commenting on the launch, AdLift co-founder and CEO Prashant Puri said, “Traditional search analytics were built for a world where Google was the primary discovery engine. That world is changing fast. Tesseract is designed for what comes next, giving brands real intelligence into how AI platforms perceive, reference and send traffic to their digital presence. Claude integration strengthens the depth of that intelligence considerably.”

The announcement comes as AI Overviews, conversational search tools and large language model-powered recommendations become increasingly influential in the online discovery process. Yet for many brands, understanding their presence within these systems has remained difficult, with limited tools available to measure AI visibility or connect AI-generated mentions to business outcomes.

By combining brand perception analysis with referral traffic measurement, Tesseract is seeking to bridge that divide. The latest upgrades give marketers a clearer view of both sides of the AI equation: what the machines are saying and whether people are acting on it.

As AI reshapes the search landscape, tools that illuminate these new pathways to discovery are likely to become increasingly important. With further AI visibility and LLM intelligence features already in development, Tesseract is positioning itself at the centre of that shift.