Hindi
Inox launches AmpliX to offer a 360-degree spherical audio experience
Mumbai: AmpliX is an innovative seat-integrated sound technology that offers a 360-degree spherical audio experience on cinema seats.
Launched by multiplex chain operator Inox Leisure Ltd. (Inox) on Thursday, AmpliX, a premium sound format (PSF) technology, was installed in audi 5 at the Inox Megaplex at Inorbit Mall Malad, Mumbai.
Inox also intends to equip its planned theatres in Indore and New Delhi with AmpliX technology. Patrons of Inox can experience the show by choosing the AmpliX seats and following the standard ticket ordering process.
Speaking about the newly launched premium sound format technology – AmpliX, Inox Leisure Ltd. chief executive officer Alok Tandon said, “Constant innovations have helped us to remain ahead of the technology curve and have allowed us to offer unique and exceptionally superior experiences to our patrons. As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience that creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process.”
AmpliX is a cutting-edge audio format that uses binaural technology to create a surround field for a fully immersive movie-watching experience. Customers can enjoy a 3D audio effect with AmpliX from their seats, which activates the mechanoreceptors in their bodies and produces a dynamic and organic acoustic feeling. The system also uses an algorithm to coordinate the on-screen audio, creating a magical auditory experience.
With the use of this ground-breaking technology, Inox customers will be able to hear incredibly minute audio elements in any movie, creating a mesmerising experience.
Moviegoers will encounter a soul-stirring audio experience and feel like they are a part of the drama on the big screen thanks to special sound effects that are projected from their seats.
“As we usher in yet another ground-breaking technological intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming cinemas in India,” Tandon added.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
