ABFRL elevates Gautam Dhingra as head of marketing for ethnic wear

MUMBAI: The threads of fashion may change every season, but career growth is often stitched over years. Aditya Birla Fashion and Retail Ltd. (ABFRL) has elevated Gautam Dhingra to the role of head of marketing for its premium ethnic wear brands, expanding his responsibilities after more than four years with the company. Dhingra shared the update on LinkedIn, describing the appointment as a significant milestone in a career that has spanned nearly two decades across retail, automotive, FMCG, digital media and consumer businesses.

His promotion comes at a time when India’s ethnic wear market is undergoing rapid transformation, with brands navigating shifting consumer tastes, growing premiumisation and increasing competition for attention both online and offline.

Having joined ABFRL in January 2022 as head of brand marketing, Dhingra spent over four-and-a-half years helping shape brand-building initiatives, customer engagement strategies and growth efforts across the company’s premium ethnic wear portfolio. His new role places him at the centre of marketing efforts for a segment that remains one of the most dynamic categories in Indian fashion retail.

Reflecting on the move, Dhingra acknowledged the role of colleagues, mentors and teams in his journey, noting that campaigns, store launches, product rollouts and even setbacks had all contributed to his professional growth.

Before joining ABFRL, he served as marketing lead at Royal Enfield between 2018 and 2022, where he was involved in brand and consumer marketing initiatives. Earlier stints included leadership roles at Del Monte Foods, PVR Ltd., Tyroo Media, MapmyIndia and Educomp Solutions, giving him experience across a wide range of consumer-facing industries.

Over the years, Dhingra has built expertise spanning digital marketing, media strategy, e-commerce, customer acquisition and brand management, a combination increasingly valuable as fashion brands compete for relevance in an attention-driven marketplace.

As ABFRL sharpens its focus on premium ethnic wear, Dhingra’s appointment signals continuity as well as ambition. The challenge now is not just to sell garments, but to ensure brands remain woven into consumers’ lives in a market where loyalty can be as fluid as fashion itself.