Django launches JAG AI to help brands build marketing teams around Claude

MUMBAI: As artificial intelligence continues to reshape how brands approach marketing, Mumbai-based creative agency Django is betting that the real opportunity lies not just in using AI tools, but in setting them up correctly.

The agency has launched JAG AI, a productised service designed to help startup marketing teams and direct-to-consumer brands run key marketing functions using Claude, the AI platform developed by Anthropic.

Positioned as a blend of software and consultancy, JAG AI focuses on configuring Claude specifically for a brand’s marketing needs. Rather than offering ongoing agency support, the service is delivered as a one-time engagement lasting between 30 and 45 days. Clients receive a customised Claude Projects workspace, a marketing playbook and training sessions designed to help internal teams use the system independently.

The offering covers seven core areas of marketing, including brand voice and tone, content creation, search engine optimisation, website copy, influencer outreach, performance marketing creatives, and business intelligence. According to Django, each setup is tailored to a client’s specific brand identity, audience and workflow rather than relying on standard templates.

Explaining the thinking behind the launch, Django founder Shivang Shah said the agency’s experience working with more than 250 brands revealed that time, rather than talent, had become the biggest constraint for marketing teams.

“Django founder Shivang Shah” Shivang Shah said, “We’ve spent six years building marketing systems for over 250 brands. At some point it became clear that the real bottleneck for most marketing teams isn’t talent, it’s time spent on work that AI should be doing. JAG AI is our way of packaging what we know into something any brand can own and run themselves.”

The service is priced at a one-time fee of ₹7.5 lakh plus taxes and does not require a monthly retainer or long-term commitment. Django says the model is aimed at brands that want to develop in-house AI capabilities without becoming dependent on external agencies.

According to Django co-founder Aashay Shah, many marketing teams are already experimenting with AI but often struggle to generate outputs that reflect their brand’s identity and objectives.

“Django co-founder Aashay Shah” Aashay Shah said, “Every brand we speak to has Claude open in a tab somewhere. But the outputs are generic, nothing sounds like the brand, and the team gives up after two weeks. The problem isn’t the tool, it’s the setup.”

JAG AI is primarily targeted at funded startups, D2C businesses and small-to-medium-sized enterprises with active marketing teams. It is not intended for large enterprises seeking complex technical integrations or businesses looking for fully outsourced content production.

Highlighting the implementation process, JAG AI founder Vrudhi Doshi said the agency spends significant time auditing existing content, understanding workflows and building prompts around real business scenarios before handing the system over to clients.

“JAG AI founder Vrudhi Doshi” Vrudhi Doshi said, “The setup takes 30 to 45 days because we go deep. We audit the brand’s existing content, map their team’s actual workflow, and build every prompt against real scenarios before we hand anything over.”

The launch comes as businesses increasingly explore ways to integrate AI into day-to-day operations while maintaining brand consistency and reducing manual workloads. With JAG AI, Django is positioning itself at the intersection of marketing expertise and AI adoption, offering brands a structured path to making artificial intelligence a practical part of their marketing toolkit.

The name JAG AI reflects that ambition. Derived from the Hindi and Romany word “Jag”, meaning “to awaken”, it extends Django’s brand philosophy of helping businesses awaken new capabilities, this time through artificial intelligence.