Krispy Kreme summons the power of He-Man for epic doughnut drop

MUMBAI: Krispy Kreme has teamed up with Mattel and Amazon MGM Studios to roll out a sugar-powered tribute to He-Man and the Masters of the Universe and it’s every bit as dramatic as the battle for Eternia itself.

Launching across participating stores in India from May 27, the limited-edition He-Man and the Masters of the Universe collection features three themed doughnuts inspired by the franchise’s iconic heroes and villains, complete with a collectible-style custom dozen box.

Leading the charge is the He-Man caramel crunch doughnut, an original glazed creation dipped in red caramel icing, swirled with cheesecake buttercreme and finished with graham crumble and a He-Man topper. On the darker side of Eternia sits the skeletor double chocolate doughnut, a rich chocolate custard-filled treat coated in chocolate icing and cookie crumble. Rounding things off is the cringer claw cookie dough doughnut, a playful Original Glazed doughnut drenched in cookie dough icing and drizzle.

The collaboration leans heavily into nostalgia while serving up the sort of bold, over-the-top flavours fans have come to expect from Krispy Kreme’s pop culture tie-ins.

“Bringing together the power of the universe and the power of the dozen creates an experience worthy of Eternia,” said Krispy Kreme chief brand and product officer Alison Holder. “Inspired by He-Man’s legendary spirit, these doughnuts are here to defend doughnut deliciousness with bold flavours and heroic fun in every bite.”  

The collection will be available for a limited time at participating Krispy Kreme outlets across India, giving fans a chance to channel their inner hero one sugar rush at a time.