Nike kicks off summer football campaign with Ronaldo, Haaland, Young Miko and Kim Kardashian

MUMBAI – Nike is putting its best foot forward this summer. The sportswear giant has unveiled the first look at a star-studded line-up for its latest football campaign, blending elite athletes, pop culture icons and unexpected collaborations in a fresh push to celebrate the global culture of the game.

At the centre of Nike Football Summer Campaign 2026 are some of the world’s biggest names, including football icons Cristiano Ronaldo and Erling Haaland, Puerto Rican artist Young Miko, and media entrepreneur Kim Kardashian, who has been positioned in a playful twist as the “ultimate soccer mum”.

The campaign marks a bold move by Nike to go beyond traditional athlete endorsements, leaning instead into football’s wider cultural footprint, from music and fashion to fandom and family life.

As part of the rollout, the company has shared exclusive Polaroid-style portraits offering a first glimpse of the campaign’s cast. The nostalgic visual treatment appears designed to emphasise authenticity, highlighting each participant’s personal connection to football rather than simply their celebrity appeal.

The brand says more collaborations, content drops and cultural activations will be revealed over the coming weeks, building momentum through the summer football calendar.

For Nike Football, the message is clear: football is no longer just about what happens on the pitch. It is about the culture surrounding it, and the communities shaping it.

With sport, style and star power all in play, Nike’s latest campaign looks ready to score well beyond the final whistle.