Kids
Cartoon Network & POGO announce School Contact Program edition 16
Mumbai: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the edition 16 of the School Contact Program (SCP) in India, an initiative that connects with over one million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from 21 August until the end of October, the program strives to impart important values in students thereby nurturing holistic development.
SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.
Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”
With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.
Warner Bros. Discovery, South Asia head of marketing – OTT and linear Azmat Jagmag said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”
As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.
During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
