Cars24’s all-women hub sells 100 plus cars, tops Delhi NCR in debut month at Saket  

NEW DELHI – Cars24 is putting women in the driving seat, quite literally. The company’s first all-women automotive hub in Saket has become the top-performing outlet across its Delhi NCR network within just a month of launch, giving the online used-car platform a powerful proof point for its newest retail experiment.

Opened at DLF South Court, the Saket hub was designed as a full-scale operational pilot where every role, from car advisors and operations managers to hub leadership, is handled entirely by women.

This was not a symbolic exercise. The outlet operates under the same sales targets, financial metrics and accountability standards as every other Cars24 location across India. And the numbers have spoken quickly. Within its first month, the Saket hub sold more than 100 cars, while recording a 55 per cent financing penetration, making it the company’s highest-performing hub in the Delhi NCR region.

According to Cars24 co-founder and chief executive officer Vikram Chopra, the initiative was designed to challenge long-standing industry assumptions. “For decades, the automotive industry has largely been built and operated by men,” he said, adding that the Saket pilot showed that “capability was never the barrier. Opportunity was.”

The company said the experiment was intended to better understand how customer behaviour and dealership dynamics evolve when women lead the full retail journey, from sales and financing to delivery and daily operations.

Internally, Cars24 says the results have pointed to stronger customer trust, improved engagement and a more seamless buying experience.

Chopra also stressed that the women staffing the hub were chosen purely on merit. He said the team was not recruited to meet a quota, but because they were fully capable of running a high-performance operation. The real change, he noted, was making women “the norm, not the exception” on the showroom floor.

Cars24 currently employs more than 6,800 people, including 951 women, and says the Saket model is part of a broader long-term strategy to improve women’s participation and leadership across automotive retail. Buoyed by the early success, the company has already confirmed plans to replicate the all-women hub model in Mumbai and Bengaluru. It is also exploring the addition of women mechanics and service professionals in future rollouts.

For an industry long accused of running on old habits, Cars24’s latest move suggests a gear change may finally be underway. And if Saket is any indication, it is already moving at full speed.