Prasoon Joshi and Neeti Mohan join Advertising Rocks jury at Goafest 2026

GOA: Goafest 2026 is turning up the volume. The festival has drafted lyricist, screenwriter and chairman of the Central Board of Film Certification Prasoon Joshi and singer-performer Neeti Mohan as jury members for the grand finale of Advertising Rocks Season 4, the advertising industry’s answer to a talent hunt. The announcement signals the festival’s intent to make its fourth season its loudest.

Rounding out the finale jury are Merlin Dsouza, founding partner of Brand Musiq, composer, pianist and World Leadership Inspirational Award-winning musician, and Rajeev Raja, founder and soundsmith at BrandMusiq. Together, they will judge the final acts on 21st May at the Taj Cidade de Goa Horizon, Goa.

The semi-finals, scheduled for 20th May, will be judged by Manta Sidhu, founder and director of Culture Connect India and the Music Academy Gurgaon, and Subhash Kamath, former chief executive of BBH India and former chairman of ASCI, joined by Dsouza and Raja. Twenty shortlisted contestants will compete in solo and duet formats across Indian and international music categories, from Bollywood to global chartbusters, battling for a spot on the main stage.

The season has drawn over 50 entries, its highest yet. Presented by Big FM and powered by BAE, Advertising Rocks has carved out a singular niche as the only platform of its kind for creative professionals in the advertising world.

Goafest 2026 runs from 20th to 22nd May.