Ad Campaigns
Shell India launches ‘More than Just A Fuel Station’ campaign
Mumbai: Shell India released its latest campaign, ‘More than Just A Fuel Station’, for its mobility business in India. The campaign highlights Shell’s integrated retail proposition of being a one-stop destination for various on-the-go consumer needs beyond quality fuels. The new campaign showcases Shell retail stations as a comprehensive destination with quality fuels, vehicle care, fresh food, beverages, and convenience items, emphasising its role as more than a fuel station.
The campaign film opens with a father preparing to visit a fuel station to refuel his vehicle, only to find his entire family eagerly waiting inside the vehicle. The film then transitions and showcases that as he drives towards the fuelling bay, he realises that his family is suddenly missing from the vehicle, only to discover them enjoying themselves inside the Shell Select retail outlet and Deli2Go Café. While the father sees Shell station as a place to refuel his car, it is much more than that for the rest of the family. It is a place to enjoy snacks, ice cream, get vehicle care services, and much more.
Announcing the campaign, Shell Mobility India marketing manager Kartiki Karihaloo said, “Traditionally, fuel stations in India are not perceived as destinations, but with our integrated offerings, we have witnessed a gradual shift in this perception. Our latest campaign, #MorethanJustAFuelStation, reinforces our effort to be more than just a fuel provider and be a reliable on-the-go companion that enhances the overall commute of our customers. It reflects how our fuel retail outlets serve as holistic service hubs and signify our dedication to addressing the evolving mobility needs of people.”
With a focus on convenience for consumers and quality services on the go, Shell plans to shape the future of mobility experiences in India and redefine how people perceive fuel retail stations by enhancing everyday lives through a comprehensive and convenient mobility ecosystem.
The campaign is developed by Wunderman Thompson and will be promoted across social & digital platforms, including Jio Cinema, Sony Liv, MX Player, Zee5 etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
