Moneycontrol elevates Ankit Fitkariwala as CEO of lending

MUMBAI: Moneycontrol is no longer just tracking wealth, it now wants to help distribute it too. As financial platforms race to become full-fledged money ecosystems rather than mere information hubs, Moneycontrol has elevated Ankit Fitkariwala as CEO of Lending to spearhead its rapidly expanding credit business. The move comes at a pivotal moment for the platform, which has been steadily transforming itself from a financial news and market-tracking destination into a broader financial fulfilment platform where users can also transact, borrow and manage credit needs directly.

Fitkariwala, who joined the company in April 2023, has played a central role in building Moneycontrol’s lending vertical from scratch. Over the past year, the business has expanded from personal loans into segments such as gold loans and loans against mutual funds signalling the company’s ambition to capture a larger slice of India’s fast-growing digital lending market.

And the numbers suggest the strategy is already gaining traction.

According to the company, the lending business crossed more than Rs 1,000 crore in disbursals over the past year, while over 1.5 crore users accessed their credit scores through the platform.

In his new role, Fitkariwala will now lead the next phase of expansion, with a sharper focus on scaling the lending business profitably while positioning Moneycontrol as a stronger player in India’s increasingly crowded fintech ecosystem.

The appointment also reflects a larger shift taking place across digital financial platforms. Financial content companies are no longer content with simply informing users about money. Increasingly, they want to become embedded in the transaction journey itself from investing and insurance to borrowing and wealth management.

Moneycontrol’s lending push appears to fit squarely into that playbook.

By adding services around credit access and financial products, the platform is attempting to deepen user engagement while unlocking new revenue streams beyond advertising and subscriptions.

For Fitkariwala, the elevation marks a major leadership milestone. For Moneycontrol, it signals something bigger, the company is betting that the future of financial media lies not just in explaining markets, but in becoming part of how consumers actually navigate them.