Brands
Wingreens acquires Safe Harvest, raises Rs 120 crore in Series D round
Share swap deal strengthens Wingreens’ clean-label food ambitions and farmer network
MUMBAI: Wingreens has acquired pesticide-free food brand Safe Harvest through a share swap transaction, while also raising around Rs 120 crore in a Series D funding round led by investor Ashish Kacholia with participation from Alchemy Fund.
The acquisition marks a major expansion for Wingreens as it strengthens its presence in India’s fast-growing clean-label and natural foods category. Following the deal, the company’s portfolio now includes Wingreens Farms, Raw Pressery and Safe Harvest, positioning it as an integrated farm-to-consumer food and beverage platform.
Founded around the idea of sustainable livelihoods for women through the Women’s Initiative Network (WIN), Wingreens said the partnership aligns closely with Safe Harvest’s farmer-first philosophy. Safe Harvest works with more than 100,000 farmers, most of them women, organised through Self Help Groups and Farmer Producer Organisations to promote natural farming practices.
The brand has built a strong presence in pesticide-free staples including cereals, pulses, millets, flours, spices, oils and honey, supported by batch-wise pesticide testing and certification.
Wingreens founder and chief executive officer Anju C Srivastava said the transaction represents more than a business acquisition.
“For us, this is not merely an acquisition. We are joining the pesticide-free food revolution, something that is critically important for the health of consumers as well as the long-term well-being of India’s farmers,” she said.
Safe Harvest founder and chief executive officer Rangu Rao said the partnership would help scale the company’s mission of supporting natural farming while staying committed to women farmers and rural communities.
Investor Ashish Kacholia said the collaboration reflects a shared long-term vision of building healthier food systems while creating sustainable livelihoods at scale.
The deal comes at a time when Wingreens has reported EBITDA profitability for FY26. The fresh capital raised through the Series D round will be used to expand distribution, strengthen supply chains, invest in innovation and deepen farmer partnerships.
As Indian consumers increasingly lean towards transparent sourcing and healthier packaged food options, Wingreens is betting big on the growing appetite for clean, traceable and farm-led food brands.
