Brands
Mitigata names Lalita Nayak as chief marketing officer
The AI-driven cyber resilience firm bets on a seasoned brand builder to sharpen its global edge
BENGALURU: Mitigata, an AI-powered cyber resilience and risk management company, has appointed Lalita Nayak as chief marketing officer, a signal that the firm is done playing it quiet and is ready to make serious noise on the world stage.
Nayak arrives with more than two decades of brand-building firepower across fintech, media, gaming, and digital platforms. She has held senior roles at NPCI, NODWIN Gaming, Network18, and The Times Group, and is perhaps best known for her pivotal role in scaling RuPay and the Global Fintech Fest into nationally recognised platforms. That is a track record built on turning complex, fast-moving industries into compelling public conversations, exactly the kind of muscle Mitigata needs as it pushes into international markets.
In her new role, Nayak will drive global brand visibility, thought leadership, and market engagement, with a sharp focus on positioning Mitigata as the go-to name in cyber resilience and digital risk management. Her remit spans brand strategy, strategic communications, growth marketing, and ecosystem development.
Mohit Anand, co-founder and chief executive of Mitigata, was unambiguous about what the hire signals. “Lalita brings a unique combination of strategic vision, storytelling, creativity, and execution excellence,” he said. “As we scale Mitigata’s global presence, building a strong, trusted, and differentiated brand becomes increasingly important. Her experience in shaping narratives, building communities, and creating people-centric brands will play a critical role in helping us drive the next phase of growth.”
The appointment lands at a charged moment. Organisations worldwide are scrambling to shore up cyber defences as the threat landscape grows nastier and more complex by the quarter. Cyber resilience has graduated from the IT department’s headache to a boardroom obsession, and Mitigata is positioning itself to own that conversation.
Nayak, for her part, is clear-eyed about the opportunity. “Cyber resilience is no longer just a technology conversation, it is a business continuity and trust conversation,” she said. “What drew me to Mitigata is the opportunity to help shape a category that will redefine how modern organisations think about cyber risk, preparedness, and resilience in the years ahead. The company is solving a deeply important challenge at a critical moment for businesses globally, and I’m excited to help amplify that mission and build a globally trusted brand in the space.”
With a category on the cusp of explosion and a marketer who knows how to build movements, Mitigata is no longer just defending. It is attacking.
