MAM
Dreamsetgo campaign turns sports FOMO into comedy gold
Some people collect match tickets. Others casually collect Wimbledon seats, F1 paddock passes and selfies with David Beckham.
MUMBAI: Dreamsetgo’s latest campaign starts like a harmless round of Never Have I Ever and quickly snowballs into a masterclass in sports envy, as comedian Tanmay Bhatt, cricket icon Sourav Ganguly and actor Ayush Mehra trade outrageous fan experiences with the ease of people discussing weekend grocery runs. Conceptualised by Barcode Entertainment, the film leans into banter, chemistry and creator-led storytelling rather than polished advertising tropes, turning premium sports travel into a conversation viewers wish they were part of.
Over matcha and comic one-upmanship, Ganguly and Mehra casually drop stories about courtside moments and elite sporting access from Formula 1 paddocks and luxury hospitality suites to Wimbledon Centre Court experiences, private cricket boxes and even encounters with football legend David Beckham. Each reveal lands with Tanmay Bhatt’s perfectly timed disbelief, making the audience feel like the least accomplished person in the room.
Underneath the humour sits a larger business pitch. As India’s appetite for global sport continues to explode beyond television screens and highlight clips, more fans are looking for immersive experiences tied to live events. But navigating access to premium hospitality, international fixtures and curated sports travel has largely remained expensive, fragmented and intimidating.
DreamSetGo wants to position itself as the bridge between fandom and access.
Dreamsetgo co-founder and CEO Monish Shah said sports fandom today is increasingly experience-driven rather than purely viewership-led. According to him, fans now want proximity to the atmosphere, the action and the “once-in-a-lifetime” moments that traditionally felt inaccessible.
The campaign mirrors that shift by avoiding conventional sales-heavy messaging and instead embracing entertainment-first storytelling tailored for social platforms.
Rahul Khanna, Founder and CEO of Barcode Entertainment, said the casting itself became the campaign’s biggest strength. He revealed that the trio was selected using the agency’s in-house technology platform Campaygn.com, which mapped audience overlap and affinity across sports, travel and pop culture interests.
Rather than over-script the interactions, the campaign lets the personalities bounce naturally off one another, a strategy that gives the film the feel of an unfiltered conversation rather than a branded commercial.
The result is less advertisement, more aspirational group chat energy.
And perhaps that is exactly where sports marketing is heading. Not towards glossy stadium montages and dramatic voiceovers, but towards making audiences feel like they are one missed invitation away from Centre Court, the paddock club or a VIP box seat somewhere in the world.
