GECs
OMTV 2nd anniversary sparks media revolution with #EkAcchiAddat campaign this Independence Day
Mumbai: OMTV, an Indic storytelling platform, is redefining media consumption in a rapidly evolving digital landscape through its transformative #EkAcchiAddat campaign, as it celebrates its two-year anniversary this Independence Day. The platform has effectively bridged the gap between entertainment and enlightenment, reshaping audience engagement with content.
#EkAcchiAddat campaign represents a commitment to more than just screen time; it’s an invitation to embrace positive transformation through media habits.
Upon celebrating the two-year milestone, founder Nitin Jai Shukla shares his enthusiasm, stating, “Our goal with the #EkAcchiAddat campaign is to create a paradigm shift in how people perceive and engage with media. We believe that content consumption should not only entertain but also inspire, educate, and uplift. Knowledge and pride go hand in hand, and through this campaign, we aim to cultivate a new habit that enriches the mind, body, and soul.”
The heart of #EkAcchiAddat campaign lies in its profound recognition of transformative power of small actions. By dedicating an hour of screen time to OMTV, viewers not only enjoy entertainment but also gain ‘gyan’ (knowledge) and ‘garv’ (pride).This innovative approach deeply resonates with audiences, making it a truly valuable habit to nurture and embrace.
OMTV content strategy focuses on curating shows that offer more than mere entertainment. One such show, Gita Stories, narrates the lives of heroes in a way that resonates with young minds. These stories transcend entertainment, imparting life lessons and instilling positive attributes among audience.
The platform also delves into ancient wisdom through interactive quizzes like Ramayan Quiz, encouraging viewers to explore epic texts on their own. Meanwhile, OMTV’s Yoga Series promotes holistic wellness, inspiring healthier lifestyle choices. The Deceasing Om Series takes content consumption to a meditative plane, allowing viewers to find inner peace while engaging with the content.
As OMTV celebrates two years of inspiring minds and instilling good habits, its impact on transforming media consumption is undeniable. The brand’s visionary approach has earned it recognition as a trailblazer in the industry, revolutionising how audiences interact with screens.
Join the movement of transformation through screens. Embrace the #EkAcchiAddat campaign this Independence Day and experience media consumption like never before.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
