Art-e Mediatech wins Indiamart social media mandate again

MUMBAI: In a space where clicks drive commerce, Indiamart is doubling down on the storytellers behind the screens. Art-e Mediatech has secured the full social media mandate for Indiamart, marking a renewed partnership and the second time the agency has been entrusted with the brand’s creative responsibilities. The win places the agency at the centre of Indiamart’s digital narrative as it looks to deepen engagement with its vast base of buyers and sellers.

Under the mandate, Art-e Mediatech will lead end-to-end social media strategy, including content planning and platform-led campaigns. The focus will be on strengthening brand communication, sharpening messaging and building stronger connections with a digital-first audience.

The move comes as Indiamart continues to expand its role in India’s B2B ecosystem, where visibility, trust and consistent engagement increasingly define platform preference. The renewed collaboration is expected to support brand awareness, improve perception in the digital space and drive more meaningful customer interactions through insight-led campaigns.

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For the agency, the mandate builds on an existing understanding of both the brand and the category. The emphasis will be on integrated campaigns that balance creative storytelling with performance metrics, an approach that reflects how B2B communication is evolving beyond purely functional messaging.

Indiamart, which has long positioned itself at the forefront of digital transformation for MSMEs, is looking to mirror that scale and relevance in its online presence. With millions of businesses relying on the platform to connect and transact, the brand’s social media strategy is becoming a key lever in reinforcing trust and everyday utility.

As competition intensifies across digital marketplaces, the partnership signals a clear intent, not just to be seen, but to stay top of mind in a crowded, always-on ecosystem.

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