TCHxVAM2026
VAM Summit & Awards x The Content Hub to feature a presentation on AI-based film ‘Shatak’
Paperboat Design Studios’ creative director Aashish Mall will take audiences inside the making of India’s first AI-driven feature film at the Mumbai event
MUMBAI: As conversations around artificial intelligence continue to reshape the creative landscape, this year’s VAM Summit & Awards x The Content Hub is set to host a compelling session on Shatak, touted as India’s first AI-driven feature film.
The session will be held by Paperboat Design Studios’ creative director, Aashish Mall, who will take audiences inside the making of the film, offering a closer look at how AI tools are being integrated into the filmmaking process, from ideation to execution. Titled Shatak – Making of India’s First AI Feature Film, the presentation is expected to unpack the evolving relationship between technology and storytelling, while also addressing the opportunities and challenges of adopting AI in long-form content creation.
With the sixth edition of the VAM Summit & Awards x The Content Hub scheduled for May 14 and 15 at Nesco, Mumbai, the session aligns closely with this year’s central themes, “AI x Creativity: Redefining Storytelling in 2026” and “Content Acceleration: The Race for Attention.” As the industry navigates this shift, Shatak stands as a case study in experimentation and innovation within the Indian content ecosystem.
The event continues to bring together creators, technologists, and industry leaders to explore the future of media and entertainment through discussions, presentations, and knowledge-sharing sessions.
The event is co-powered by SideFX and Tathastu Techno Solutions. The gold partner is Adobe, while the associate partners include ARK Infosolutions, Autodesk, and Foundry. The industry partners are Chana Jor, Famous Studios, Hoichoi, Dashverse and XPpen. The community partner is MIDCCA.
For more information, visit here: https://event.animationxpress.com/vam/ and https://www.thecontenthub.in/
To register for VAM Summit & The Content Hub: https://event.animationxpress.com/vam_summit_2026/index.php
TCHxVAM2026
India’s content heavyweights converge in Mumbai for The Content Hub x VAM Summit
Producers, directors, broadcasters and storytellers gather to tackle the race for attention in a billion-screen market
MUMBAI: India does not just watch content. It devours it — in 30-second reels, midnight OTT binges and vertical dramas consumed between train stations. A billion screens. A thousand languages. Zero patience. And now, with the government pushing hard on artificial intelligence and studios racing to keep up, the stories being told are getting sharper, bolder and more algorithmically ruthless than ever before. It is against this backdrop that Indian Television Dot Com has announced an initial line-up of producers and filmmakers for The Content Hub x VAM (VFX & More) Summit and Awards 2026, set for Mumbai on May 14th and 15th at NESCO, Goregaon.
The summit’s theme, “Content Acceleration: The Race for Attention,” is not merely a tagline. It captures the central anxiety of an industry where big-budget productions and lean independents now compete on equal footing, with algorithms rather than legacy deciding what wins. The platform brings together producers, broadcasters, OTT players, directors, cinematographers, studios, VFX leaders and technologists to decode a shift that is remaking Indian media in real time.
Among the confirmed producers and filmmakers, some of the most compelling sessions include a panel on the evolving relationship between producers and corporate houses, featuring Aashish Singh, who will examine how one-off projects are giving way to scalable global franchises and what AI means for creative integrity. Kartik D Nishandar, founder and producer behind Taali and GSEAMS, takes the filmmaker’s lens to a generation that consumes everything and forgives nothing, tackling hard questions about attention spans, the ethics of viral filmmaking and how virtual production is changing cinema from the inside out.
Ravindra Gautam, producer, director and scriptwriter of Maharani Season 2, leads a panel on the explosive rise of regional and language content, exploring why local audiences are hitting record highs and how AI-driven localisation is helping crossover stories conquer both television and OTT in the same breath. Siddharth Malhotra, co-founder and filmmaker, steps back for a wider reckoning: is the star-driven model finished, and is data a threat or a gift to the modern storyteller? Ashish Mall, founder of Paperboat Design Studios, rounds out this group with a spotlight on design-led storytelling and the growing muscle of high-end animation and VFX in the fight for eyeballs.
The full speaker roster, spanning broadcasters, OTT executives, directors, cinematographers, VFX leaders and technologists will feature more than 150 speakers. With 2,000 attendees expected, The Content Hub x VAM Summit is shaping up to be among the largest and most wide-ranging gatherings of content professionals in the country.
The event is co-powered by SideFX and Tathastu Techno Solutions. The associate partners include ARK Infosolutions, Autodesk, and Foundry. The industry partners are Chana Jor, Famous Studios and Hoichoi. The community partner is MIDCCA.
Indian media has never moved faster, and the pressure to win attention at scale has never been greater. The Content Hub x VAM Summit will not just debate what comes next. It will be where the people who decide it come to compare notes.
For more information, visit here: https://event.animationxpress.com/vam/ and https://www.thecontenthub.in/
To register for VAM Summit & The Content Hub: https://event.animationxpress.com/vam_summit_2026/index.php
