MAM
Manu Kumar steps down from Hero Electric Vehicles
Mumbai: After over seven years leading marketing and corporate communications at Hero Electric Vehicles, Manu Kumar has decided to move on. Reflecting on his time as head of marketing and crop comm, he noted the role’s impact on his professional growth and Hero Electric’s brand presence in the EV sector.
With more than 25 years of experience in integrated marketing across sectors such as IT, telecom, FMCG, BFSI, and NGOs, Kumar has led brand and communication strategies for blue-chip brands and startups alike. His past roles include Head of Marketing for UTStarcom India and South Asia, Head of Brand Communications at Bharti Airtel, and Brand Manager for Chevron Texaco. He has also worked with prominent agencies, managing accounts for major clients including Coke, Intel, and Microsoft.
In a LinkedIn post, Kumar wrote that he is taking a short sabbatical to recharge before exploring new opportunities. During this time, he’ll focus on mentoring startups in go-to-market and brand strategies, and engage with colleges and universities for guest lectures and mentorship programs.
Brands
Euler Motors elevates Pallavi Arora to associate VP, marketing
Marketing elevation follows high-visibility campaigns and product launches
NEW DELHI: Euler Motors has elevated Pallavi Arora to associate vice president, marketing, underscoring a renewed push to sharpen brand muscle as India’s commercial electric vehicle market gathers pace.
Based in New Delhi, Arora will now lead the company’s integrated marketing and communications engine, spanning public relations, digital and performance marketing, social media, brand strategy and above- and below-the-line initiatives across both b2b and b2c segments. Her remit includes driving brand positioning, digital transformation and customer engagement as the company scales nationally.
The promotion marks a milestone in Arora’s six-year stint at Euler Motors. She previously served as assistant general manager and senior manager, marketing, during which she fronted several high-decibel campaigns aimed at accelerating awareness and adoption.
These include Bada socho, Euler HiLoad socho for the HiLoad EV, Aane de for StormEV (India’s first four-wheeler light commercial vehicle fitted with advanced driver assistance systems) and, most recently, Tan tana tan, a campaign spotlighting the strength and profitability of the Turbo EV 1000. The latter is being amplified during the ICC Men’s T20 World Cup 2026, one of the country’s biggest sporting stages.
Arora’s elevation comes as India’s commercial EV segment accelerates, fuelled by the expansion of last-mile delivery networks, surging e-commerce volumes and growing acceptance of technology-led mobility solutions.
Earlier in her career, she held roles at Warner Bros Pictures India, Mahindra Holidays & Resorts India Limited and Cube26, which was later acquired by Paytm. Her rise reflects Euler Motors’ stated preference for building leadership from within as competition intensifies in the electric cargo vehicle space.
Founded in 2018, Euler Motors focuses on electric commercial vehicles for cargo delivery and has positioned itself as a challenger to internal combustion incumbents, betting that economics, regulation and logistics will increasingly favour electric drivetrains.
