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RBS acquires Zeko to boost AI-driven guest experience in hospitality
Deal adds automation, upselling and concierge tools to power smarter hotel stays
NEW DELHI: RBS has acquired Zeko, signalling a sharper push into AI-led innovation across the global hospitality sector.
The move strengthens RBS’s ambition to build a unified, intelligent platform that simplifies hotel operations while enhancing guest experience. With Zeko’s technology now in the mix, the company is adding a layer of automation that spans the entire guest journey, from pre-arrival interactions to post-checkout engagement.
Zeko’s platform brings together AI-powered upselling, WhatsApp automation, digital check-in and real-time concierge services into a single system that integrates with existing hotel management software. The result is a more seamless, personalised stay for guests, alongside operational efficiency for hotel teams. Hotels using the platform have reported revenue gains of up to 20 per cent through improved engagement and ancillary sales.
RBS chief executive officer Glenn Turner said, “The guest experience is where hospitality businesses win or lose. Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”
For Zeko, the deal opens the door to wider global deployment. Zeko founder and chief executive officer Manit Deep Prashar said, “Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally. Together, we are extending that capability worldwide, enabling operators to automate workflows, unlock new revenue streams and deliver seamless guest experiences.”
The acquisition underlines a broader shift in hospitality, where AI is moving from a novelty to a necessity. As guest expectations rise and operations grow more complex, platforms that blend automation with personalisation are fast becoming the industry’s new standard.
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Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
