Brands
TRESemmé partners Devil Wears Prada 2 for global hair campaign
Collaboration blends salon expertise with iconic fashion film universe
MUMBAI: TRESemmé has teamed up with The Devil Wears Prada 2 to launch a global campaign that blends salon-grade haircare with one of fashion’s most iconic cinematic universes, as the sequel gears up for its worldwide release on May 1, 2026.
Nearly two decades after the original film shaped pop culture conversations around fashion and ambition, the sequel is reviving its signature aesthetic, with hair once again positioned as a defining marker of confidence and identity. TRESemmé, now named the signature haircare partner for the film, is leaning into this narrative with a campaign that places hair at the centre of self-expression and presence.
As part of its India leg, the brand has roped in Zeenat Aman and Apoorva Mukhija to recreate an iconic moment inspired by the film, reimagined through a local lens. The campaign juxtaposes timeless elegance with contemporary individuality, reflecting the evolving definition of the modern “it girl”.
Speaking on the collaboration, Hindustan Unilever vice president hair care Sairam Subramanian said, “In The Devil Wears Prada universe, hair is not just an accessory, it is a statement. At TRESemmé, we focus on salon-grade precision and performance for the woman who commands attention and owns every room she walks into.”
Echoing the sentiment, Disney spokesperson said, “As we bring The Devil Wears Prada 2 to audiences worldwide, it is exciting to collaborate with TRESemmé, a brand that shares our commitment to excellence and iconic style.”
The campaign underscores TRESemmé’s positioning as a premium, salon-technology-led brand, while tapping into the film’s cultural cachet to connect with a new generation of consumers. By linking everyday haircare to aspirational storytelling, the brand is turning routine styling into a statement of confidence.
With the film’s release just around the corner, the collaboration signals how beauty and entertainment are increasingly intersecting, where style, storytelling and self-expression come together to shape modern brand narratives.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
