MAM
Sunil Lulla appointed as chairman of Astrum Reputation Advisory
Mumbai: Astrum, India’s first science-based specialist reputation management advisory, has appointed Sunil Lulla as its chairman. With his proven credentials as a business leader, Lulla will play a vital role in strengthening Astrum’s capability as a trusted advisor to the C Suite and adding fuel to its growth engine.
Astrum founding managing partner Ashwani Singla stated, “For over two decades that I have known and worked with Sunil, I have admired how he combines strategic clarity with execution excellence to achieve extraordinary outcomes. Our clients and colleagues will benefit from his sage counsel and proven acumen.”
“The impact of reputation, risk and regulation on business is a major pre-occupation of the C Suite and more so today; I am delighted to be a part of a team that has an enviable track record of helping CXOs successfully negotiate this landscape, says Lulla.
Lulla further adds,”Ashwani has played a major role in professionalising the Indian Public Relations landscape and now by putting ‘data and digital’ at the heart of Astrum, he is pioneering the next progression of public relations and public affairs; I am excited to contribute to this journey.”
Lulla is known for successfully growing businesses, building enduring brands, and shaping organizational cultures. In a career spanning close to four decades, Lulla has delivered business profitability, built market leadership and driven high employee engagement. These include blue chip organizations such as MTV, SONY, Entertainment Television, The Times Television Network, Indya.com, HMV, Diageo, Balaji Telefilms, JWT, GREY Group and BARC. He is the chief evangelist of The Linus Adventures, an advisory service focused on growing businesses, building brands, and enabling cultures.
Brands benefit from Sunil’s deep insights into Indian consumers and the Board of Directors, C Suite executives and start-up founders benefit from his rich experience in building very successful high-performance organizations. Lulla is an Institute of Directors (IOD) certified board member and currently serves on a number of boards.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
