MAM
IndusInd Bank launches ‘NRI homecoming festival’ in Kerala
Mumbai: In light of the vibrant Onam festival and to celebrate the special Onam festival spirit with its NRI customers across Kerala, IndusInd Bank has today announced the launch of its ‘NRI Homecoming’ festival in Kerala. This festival is to mark the eagerly awaited return of non-resident Indians (NRIs) to their homeland and to create an experience for the Bank’s NRI clients with a grand celebration of Onam. The Branches are being decorated and a host of initiatives are being planned to welcome the NRIs.
As a part of this Onam celebration, the Bank extends a warm invitation to its valued NRI customers and their families to visit the Bank’s branches and join in a joyful high tea gathering and lamp-lighting ceremony. Bank has also organised exclusive movie screenings in Calicut, Kochi and Trivandrum for NRI customers & their families. There are a lot of other fun-filled activities planned by the Bank for NRIs customers & their families, including getting a handmade family portrait made by a local artist. IndusInd Bank will also arrange sessions on financial literacy for NRI customers to educate them on their financial needs and financial planning. The event would be hosted by some of the best financial planners to help them secure their financial goals.
Besides, to make the festival even more enriching for its NRI customers, IndusInd Bank is delighted to offer an array of exclusive benefits to its customers. These include the privilege of selecting a preferred Account Number and access to an exceptional best-in-class interest rate of up to 6.75 per cent on NRE/NRO Savings Accounts. Customers can also reap the rewards of attractive returns on Fixed Deposits, with potential earnings of up to 7.5 per cent p.a. on NRE/NRO Deposits and up to 5.85 per cent on USD FCNR Deposits.
Additionally, IndusInd Bank has launched one of its kind online remittance to India platform ‘IndusFastremit.com’, now you are not required to search for options on money transfer companies. IndusFastRemit.com does it for you by bringing key partners on the same window, just compare exchange rates and the time to credit into your account in India. Furthermore, the Bank aims to promote awareness about the financial solutions tailored for the NRI segment. These informative sessions will be held across all branches of the Bank in Kerala during this festive period. These initiatives are in alignment with the fact that the Onam festival sees a huge number of NRIs from the Gulf region coming back to their homeland – Kerala and Kerala is one of the focus markets for the Bank.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
