Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
